Senior Manager, Market Insights - New Products
SUN PHARMA
Summary
As part of the New Products Planning (NPP) Team, this is an opportunity to be a key stakeholder in driving and shaping the pipeline of the company. This role will be responsible for researching, analyzing, and understanding market needs to guide the development of new products. This involves gathering and interpreting data, identifying trends, forecasting, and translating those insights into actionable strategies for product development and launch.
Job description
Job Summary
As part of the New Products Planning (NPP) Team, this is an opportunity to be a key stakeholder in driving and shaping the pipeline of the company. This role will be responsible for researching, analyzing, and understanding market needs to guide the development of new products. This involves gathering and interpreting data, identifying trends, forecasting, and translating those insights into actionable strategies for product development and launch.
Responsibilities
- Gather, analyze and interpret marketplace trends and customer data to inform marketing and product development strategies for pipeline assets, lifecycle management opportunities, and potential acquisitions.
- Conduct analyses to determine competitive opportunities and threats from external landscape changes.
- Provide recommendations and insights for the brand and development teams.
- Track external factors (market, competitor & portfolio analysis) influencing the development of a therapy area.
- Conduct relevant market research to understand target market and develop market insights to support strategy planning.
- Work closely with clinical, marketing and brand teams to add competitive intelligence through secondary data analysis.
- Prepare and analyze forecasts and recommendations for product preferences, market penetration, due diligence requirements and sales trends.
- Prepare clear & concise presentations with detailed understanding of therapeutic area lifecycle elements and unmet need.
- Research market conditions to contribute to early product development.
- Monitor market conditions, trends and competitors to project business consumer demand and plan product launch timing.
Education and Experience
- Bachelor's degree required; advanced degree preferred
- 6+ years work experience in Competitive Intelligence, Market Intelligence, Market Research
- Experience in new product planning preferred
- Relevant experience in pharmaceutical industry across different therapy areas and across all stages of the product lifecycle
- Experience in Dermatology, Oncology, Immunology preferred
- Expertise in all critical aspects of competitive intelligence
- Experience in forecasting and basic model building in Excel
- Capable of performing product comparison, attribute analysis and competitive assessment in emerging areas
- Ability to manage multiple cross-functional projects
- Proficiency in Microsoft office suite with strong command of Excel
- Organizational skills with attention to detail and ability to multi-task among competing priorities
- Proven ability to work in a collaborative, cross-functional environment at varying levels within the organization
Requirements
- Bachelor's degree required
- 6+ years work experience in Competitive Intelligence, Market Intelligence, Market Research
- Relevant experience in pharmaceutical industry across different therapy areas and across all stages of the product lifecycle
- Expertise in all critical aspects of competitive intelligence
- Experience in forecasting and basic model building in Excel
- Capable of performing product comparison, attribute analysis and competitive assessment in emerging areas
- Ability to manage multiple cross-functional projects
- Proficiency in Microsoft office suite with strong command of Excel
- Organizational skills with attention to detail and ability to multi-task among competing priorities
- Proven ability to work in a collaborative, cross-functional environment at varying levels within the organization
Benefits
- Medical, Dental & Vision
- Life Insurance
- Disability Insurance
- 401(k) Savings Plan
- Flexible Spending Accounts
- Employee Assistance Program
- Paid Time Off
- Vacation Time
- Sick Time
- Annual Performance Bonus Plan
Company overview
Sun Pharmaceutical Industries Ltd, commonly known as Sun Pharma, is India's largest pharmaceutical company and ranks among the top generic pharmaceutical companies globally. Founded in 1983 by Dilip Shanghvi, the company has grown into a multinational pharmaceutical corporation with operations spanning over 100 countries. Sun Pharma specializes in manufacturing and marketing a wide range of generic pharmaceuticals, active pharmaceutical ingredients (APIs), and specialty products across various therapeutic areas including cardiology, psychiatry, neurology, gastroenterology, and diabetology. The company has a strong presence in the United States, which represents its largest market, and maintains a robust portfolio of over 2,000 products. Sun Pharma is particularly known for its expertise in complex generics, specialty products, and novel drug delivery systems. The company operates through a network of manufacturing facilities across multiple countries and has established itself as a leader in the global generic pharmaceuticals market through strategic acquisitions and organic growth.