Senior Manager, Marketing Analytics - GCCI, Marketing Capabilities
Amgen
Summary
In this vital role, you will be responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis.
Job description
The Senior Manager, Marketing Analytics will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, content measurement, and optimal sequencing of touchpoints.
Responsibilities include:
- Establish cross-functional partnerships with marketing, GCCI, Primary Research (PMR) and broader analytics teams, to fully understand the brand's strategic objectives and current marketing strategies
- Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights
- Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCCI, PMR and the broader Analytics team
- Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand
- Collaborate with brand leads to jointly align on analytical priorities that fit with established strategic imperatives and have the potential to lead to clear and sizable brand performance improvements
- Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
- Merge objective insights with GCCI's industry knowledge and expertise to develop test and learn opportunities and deploy optimizations through modifications to target audiences, publisher selection and creative deployment
- Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
- Optimally leverage the tools and team resources available to maximize output
Requirements
- Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR Master's degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR Bachelor's degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR Associate's degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience
- Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
- Strong understanding of consumer and Health Care Professional (HCP) omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance
- Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands
- Experience working with measurement around HCP custom programs
- Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs
- Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations
- Ability to think strategically to support key business decisions
- Ability to work collaboratively in team-based environment across different functional groups
- Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
- Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
- Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously
Benefits
- Retirement & Savings Plan
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Spending Accounts
- Discretionary Annual Bonus
- Stock-Based Long-Term Incentives
- Paid Time Off
- Bi-Annual Company Shutdowns
- Flexible Work Models
Company overview
Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California, founded in 1980. As one of the world's largest independent biotechnology companies, Amgen specializes in discovering, developing, manufacturing, and delivering innovative human therapeutics. The company focuses on six key therapeutic areas: inflammation, oncology/hematology, bone health, cardiovascular disease, nephrology, and neuroscience. Amgen's portfolio includes blockbuster drugs such as Enbrel for autoimmune diseases, Prolia and XGEVA for osteoporosis, Repatha for cholesterol management, Otezla for psoriasis, and Neulasta for chemotherapy-induced neutropenia. With approximately 28,000 employees worldwide, Amgen operates as a component of both the Dow Jones Industrial Average and Nasdaq-100 indices. The company maintains a robust research and development pipeline with numerous clinical programs across various stages, leveraging cutting-edge biotechnology and human genetic data to address some of the world's most challenging diseases. Amgen's manufacturing capabilities span multiple global locations, and it distributes products through pharmaceutical wholesale distributors and direct-to-consumer channels.