Senior Manager, Marketing Automations & Digital Experience Lead
Helix
Summary
Helix is bringing genomics into routine care while partnering with health systems and life science companies. This role shapes the website, systems, and operating practices behind marketing across our clinical, research, and corporate audiences.
Job description
What is special about this role?
Helix is bringing genomics into routine care while partnering with health systems and life science companies. This role shapes the website, systems, and operating practices behind marketing across our clinical, research, and corporate audiences.
Responsibilities
- Set the roadmap for marketing technology and digital experience, prioritizing work across the CRM, website, marketing automations, and analytics.
- Translate marketing needs into clear technical requirements and delivery plans for CMS, CRM, integrations, and tracking, working with IT, data teams, and vendors.
- Build and maintain campaign workflows in CRM and marketing automation, including audience segmentation, forms, nurture, routing, and data quality.
- Own the website as a marketing product, improving its information architecture, content paths, conversion points, SEO, accessibility, and measurement.
- Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications.
- Create dashboards that connect campaign and channel performance to business, audience, and engagement goals.
- Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions.
- Redesign repeatable marketing workflows around reusable AI tools grounded in Helix's brand and market context.
About you
- Bring deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.), and the technical curiosity to grow that expertise across the broader technology stack, helping Marketing and Sales use these tools effectively.
- You have built or improved marketing operations that connect CRM, marketing automation, a CMS, and analytics and/or you have owned website or digital experience improvements, with working knowledge of information architecture, SEO, accessibility, and measurement.
- You can translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors.
- You can configure marketing systems and troubleshoot campaign workflows while keeping the audience experience in view.
- You use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners.
- You communicate clearly, manage competing priorities, and influence partners without relying on reporting lines.
- You evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data.
Pluses
- Experience with HubSpot and Sanity, or comparable CRM and CMS platforms.
- Experience marketing healthcare, diagnostics, genomics, life science, or research services.
- Experience with CRM integrations, SEO tools, or conversion optimization.
Requirements
- Deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), or marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.)
- Built or improved marketing operations that connect CRM, marketing automation, a CMS, and analytics and/or owned website or digital experience improvements
- Working knowledge of information architecture, SEO, accessibility, and measurement
- Ability to translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors
- Ability to configure marketing systems and troubleshoot campaign workflows
- Ability to use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners
- Clear communication and ability to manage competing priorities and influence partners without relying on reporting lines
- Ability to evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data
Benefits
- Comprehensive Health Insurance
- Paid Parental Leave
- 401(k) Matching
- Flexible PTO
- Home Office Stipend
- Equity
- Well-Being Benefits
Company overview
Helix is a leading consumer genomics company that operates a population genomics platform focused on empowering individuals with personalized genetic insights. Founded with the mission to make DNA sequencing more accessible and actionable, Helix has established itself as a pioneer in the direct-to-consumer genomics space. The company operates a CLIA-certified and CAP-accredited laboratory where it performs whole exome sequencing, providing comprehensive genetic data that can be used for various health and wellness applications. Helix partners with multiple third-party applications and services that offer personalized reports on ancestry, health risks, carrier status, wellness traits, and pharmacogenomics. The company's unique business model involves sequencing a customer's DNA once and then allowing them to access multiple genetic insights through various partner applications over time. Helix has played a significant role in advancing population genomics research through partnerships with academic institutions and healthcare organizations, contributing to large-scale genomic studies aimed at understanding genetic variations and their implications for human health. The company emphasizes data privacy and security, giving customers control over their genetic information while providing educational resources to help them understand their genetic results.