Senior Manager, Marketing Communications - IVS (Hybrid)
Stryker
Summary
We are seeking a marketing leader to drive the strategy, development, and execution of integrated marketing communications that strengthen our brand and support business growth. In this role, you will lead cross-functional teams in creating impactful campaigns and content across multiple channels, while overseeing people, budgets, and strategic initiatives that enhance customer engagement and deliver measurable results.
Job description
What you will do:
- Interpret and coach the team on the use of competitive insights to shape communication strategy
- Coach the team to maximize communication in alignment with value proposition
- Write, coach the team, and gain organizational alignment on key communication documents: business reviews, marketing strategies, proposals and recommendations
- Empower the team to create and anticipate marketing communication strategies that understand, develop, and enhance the relationship between the customer and the product or portfolio
- Lead and coach the team to develop and execute impactful strategies and plans to achieve marketing and business objectives
- Provide clear, strategic, and prioritized communication to the field sales organization through written/verbal communications, presentations, and informal interactions
- Encourage the team to collaborate and identify unique, creative ways to enable sales
- Lead, develop, and execute communication strategies that drive the strategic plan for the product and/or portfolio and coach the team on initiation, development, and execution of communication channels & strategies
- Leverage existing marketing channel strategies, initiate new channels, and make strategic channel decisions based upon ROI while tracking the impact
- Educate team on writing projects with varying levels of associates and management; consult others on developing and editing large documents and documentation projects
- Lead discussions about style and tone differences of press releases, marketing brochures, and newsletters
- Coach team on new ways of building creative; Consistent pulse on industry trends to ensure the brand is up to speed on all things creative
- Communicate well downward, upward, and outward
- Employ appropriate methods of persuasion when soliciting agreement
- Develop presentation objectives and organize key topics, speaking points, materials, and flow
- Empower and coach team to maximize creative impact
- Determine cost-effective design alternatives to maximize budget
- Coach team on design and development of internal publications and events. Ensure message is on-brand and in Stryker tone of voice.
- Supervise others in their use of data collection, analysis, and reporting tools
- Coach team on new ways to execute events and share results
- Obtain continued pulse on industry trends/shows/events
What you will need:
Required:
- Bachelor’s degree required
- 10+ years of work experience required
Preferred:
- MBA preferred
- 7+ years of medical device or marketing experience preferred
- 4+ years of people management experience preferred
- Excellent presentation and interpersonal communication skills
Requirements
- Bachelor’s degree required
- 10+ years of work experience required
- MBA preferred
- 7+ years of medical device or marketing experience preferred
- 4+ years of people management experience preferred
- Excellent presentation and interpersonal communication skills
Company overview
Stryker is a global leader in medical technology, founded in 1941 by Dr. Homer Stryker and headquartered in Kalamazoo, Michigan. As one of the world's premier medical device companies, Stryker operates across three major business segments: Medical and Surgical Equipment, Orthopaedics and Spine, and Neurotechnology. The company impacts more than 150 million patients annually through its innovative products and services sold in over 75 countries worldwide. With approximately 53,000 employees globally and annual sales of $22.6 billion in 2024, Stryker maintains a strong commitment to research and development, investing $1.5 billion in R&D annually. The company's diverse portfolio includes surgical instruments, orthopedic implants, neurovascular devices, endoscopic systems, and advanced digital healthcare solutions. Stryker is recognized for its Mako robotic-assisted surgery systems and has been consistently ranked as one of Fortune's World's Best Workplaces for eight consecutive years, demonstrating its commitment to corporate culture and employee development.