Senior Manager, Marketing Solutions for B2B Enterprise

About the Role

The Senior Manager, Marketing Solutions for B2B Enterprise shapes the positioning and narrative of their diagnostics portfolio, developing marketing strategies that support priority portfolios, product launches, and high-growth opportunities. This includes creating differentiated positioning, value propositions, thought leadership, and sales enablement that clearly articulate Labcorp’s scientific and clinical value.

Responsibilities

• Develop marketing strategy for the assigned diagnostics portfolio, and support priority portfolios, product launches, and high-growth opportunities by creating differentiated positioning, value propositions, thought leadership, and sales enablement strategies.
• Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.
• Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation.
• Partner with Product Management, Medical/Science and clinical colleagues to translate product and services from technical aspects into clear, compelling storytelling that drives desired behavior.
• Analyze scientific trends, customer insights (across payers, providers, and health systems), and competitive intelligence to refine portfolio strategy, messaging, and content.
• Maintain ongoing feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.
• Own KPIs and performance dashboards for the portfolio; provide insights that guide strategic adjustments and resource prioritization.
• Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.
• Lead portfolio-level thought leadership strategy and development, including insights, clinical narratives, and scientific trend analyses that reinforce Labcorp’s expertise across various healthcare audiences including payer, provider, patients, and health systems.
• Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy, sales enablement, and thought-leadership content.
• Lead multi-audience strategy for webinars, conferences, CEU/CME initiatives and work with Customer Marketing, Sales, Global Events, and Medical/science partners as subject matter experts to plan and execute with impact.
• Work collaboratively with Product Management on the strategy and development of sales enablement materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
• Equip Sales with the tools, insights, and training needed for confident, clinically credible customer conversations.
• Share competitive and market intelligence to support sales effectiveness; incorporate field feedback to refine messaging and develop new tools.
• Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives.
• Use AI to improve efficiency and execution: Leverage AI to accelerate content development, insight generation, and recurring workflows while maintaining ownership of strategic decisions and final outputs.
• Strengthen decision-making with AI-generated insights: Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations that support portfolio strategy and decision-making.
• Improve information sharing across teams: Use AI to create and distribute clear, role-specific summaries that improve alignment across marketing, product, sales, science, and medical teams.
• Drive consistency across functions: Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs across teams.