Senior Manager, MarTech Ecosystem Lead
Viatris
Summary
The Senior Manager, MarTech Ecosystem Lead is responsible for the technology ownership, performance, and continuous evolution of the MarTech content ecosystem, with a focus on Content Authoring, Digital Asset Management (DAM), Medical/Legal/Regulatory (MLR), integrations, and supporting capabilities.
Job description
Working closely with Commercial Marketing and Commercial IT leadership, this role translates business priorities into technology roadmaps and executable solutions while ensuring platforms operate as a connected, scalable ecosystem. The MarTech Ecosystem Lead drives strategic roadmaps, product delivery and maintenance, cross-platform alignment, vendor execution and continuous improvement to maximize the value of MarTech investments.
1. Product Strategy & Business Partnership
- Serve as the primary Commercial IT partner to the Commercial Marketing product owner, building a strong business and technology partnership with shared priorities, clear accountability, and joint ownership of outcomes.
- Translate Commercial Marketing priorities and user needs into MarTech capabilities, priorities, and technology roadmaps.
- Manage the technology product roadmap and lifecycle, balancing business demand with scalability, sustainability, risk, and cost.
- Provide technology guidance and recommendations to support product decisions, investments, and future capabilities.
2. Product Delivery & Ecosystem Management
- Lead technology product management across prioritization, delivery, release, optimization, and ongoing lifecycle management.
- Ensure MarTech platforms operate as an integrated ecosystem with effective architecture, integrations, data flows, metadata, and supporting services.
- Coordinate cross-platform dependencies and partner with Architecture, Data, Security, Compliance, and other technology teams to enable scalable solutions.
- Drive effective management of product backlogs, releases, technical improvements, and platform enhancements.
3. Platform Operations & Partner Management
- Drive platform health, integration performance, operational readiness, and continuous improvement across the MarTech ecosystem.
- Establish consistent product governance, performance measures, and operating standards through business partnership.
- Manage technology vendors, system integrators, and service providers, ensuring accountability for quality, performance, timelines, and outcomes.
- Coordinate internal and external technical resources to resolve issues and support successful delivery.
4. Value & Innovation
- Connect technology capabilities and investments to measurable outcomes such as adoption, speed-to-market, content reuse, automation, and efficiency.
- Track product performance, utilization, cost, and value to inform prioritization and continuous improvement.
- Support investment planning for platform enhancements, integrations, lifecycle needs, and innovation.
- Evaluate MarTech, AI, and automation opportunities and advance high-value use cases into scalable, governed capabilities.
Requirements
- Bachelor's degree required; advanced degree preferred.
- 8-10 years of experience in Marketing technology, Commercial IT, digital platforms, or related functions.
- Experience with platforms such as Aprimo, Veeva Vault, enterprise content authoring solutions, and AI/automation capabilities is preferred.
- Commercial or Marketing experience and understanding of content operations, omnichannel, customer engagement, or sales and marketing processes strongly preferred.
- Experience with enterprise content and MarTech capabilities such as DAM, MLR, content authoring, CMS, CRM, omnichannel, and integrations; pharmaceutical or regulated industry experience preferred.
- Demonstrated experience managing technology products, cross-functional initiatives, vendors, system integrators, and competing priorities.
- Strong product management, analytical, financial, and problem-solving skills with the ability to translate business needs into scalable technology solutions.
- Strong communication, stakeholder management, collaboration, and influencing skills across business and technology teams.
- Proficiency in speaking, comprehending, reading, and writing English is required.
Benefits
- Competitive salaries
- Inclusive environment
Company overview
Viatris Inc. is a global pharmaceutical company formed in November 2020 through the merger of Mylan and Pfizer's Upjohn division. Headquartered in Canonsburg, Pennsylvania, the company operates with a mission to empower people worldwide to live healthier at every stage of life. Viatris uniquely bridges the traditional divide between generics and branded medicines, combining the best of both approaches to address healthcare needs globally. With approximately 32,000 employees worldwide, the company maintains a diverse portfolio of over 1,400 approved therapeutic molecules across key areas including cardiovascular, infectious diseases, oncology, immunology, CNS and anesthesia, women's healthcare, diabetes and metabolism, gastroenterology, respiratory and allergy, and dermatology. Viatris operates approximately 40 manufacturing sites across five continents, producing oral solid doses, injectables, complex dosage forms, and active pharmaceutical ingredients. The company's global supply chain is designed to reach patients in more than 165 countries and territories, supplying approximately 1 billion patients annually. Viatris focuses on expanding access to high-quality medicines while developing more complex and novel products to address unmet medical needs.