Senior Manager Omnichannel Content Operations
Lundbeck
Summary
The Senior Manager, Omnichannel Content Operations is responsible for establishing and coordinating Lundbeck's enterprise Content Operations process and serving as the main go-to person for Adobe Workfront implementation and execution. This role is accountable for designing, implementing, and continuously improving the operational processes, governance, and workflows that enable efficient, compliant, and scalable omnichannel content creation and deployment.
Job description
As the owner of the Content Operations operating model, this individual will establish Workfront as the enterprise system of record for marketing work, ensuring standardized intake, planning, resource management, review, approval, and delivery processes across Omnichannel tactics. The role partners closely with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), Commercial Operations, IT, Analytics, and external agencies to optimize the end-to-end content supply chain.
This position will also play a critical role in advancing Lundbeck's AI-enabled content strategy while identifying opportunities to automate workflows, integrate emerging AI capabilities, and transition from agency-supported execution toward increasingly scalable internal operations.
Essential Functions
- Serve as the product owner for Lundbeck US’s centralized content workflow management platform powered by Adobe Workfront – managing platform configuration, enhancements, governance, user adoption, and day-to-day operations to support marketing and content teams.
- Act as a Librarian for Lundbeck’s Enterprise DAM and review the tagging of assets that come into our AEM DAM
- Manage the execution of Lundbeck's end-to-end Content Operations process, including marketing intake, work planning, resource management, creative workflows, MLR submissions, approvals, and omnichannel content delivery.
- Partner with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), and Commercial Operations to improve workflow efficiency, standardize processes, resolve operational issues, and ensure timely delivery of content.
- Support the implementation of AI and workflow automation initiatives by identifying process improvement opportunities, documenting business requirements, testing new capabilities, and driving user adoption.
- Develop and maintain Content Operations documentation, including SOPs, workflow diagrams, intake processes, governance standards, templates, and training materials to support consistent execution across teams.
- Coordinate day-to-day activities with agency, technology, and implementation partners, tracking deliverables, managing issues and risks, supporting work-order governance, and ensuring projects are delivered on time and within scope.
- Monitor operational performance through dashboards and KPIs, reporting on content cycle times, workload, platform adoption, MLR turnaround, workflow bottlenecks, and opportunities for continuous improvement.
- Collaborate with cross-functional business and technology teams to gather requirements, support platform integrations, troubleshoot operational challenges, and ensure alignment across the marketing technology ecosystem.
- Support the Director, Veeva Platforms, Director, Martech solutioing and Senior Director, Omnichannel Customer Analytics in building and executing the Content Operations roadmap, internalizing content AI capabilities and implementing new capabilities across Adobe Workfront, Veeva Vault PromoMats, Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and other enterprise marketing platforms
Requirements
- Bachelor's degree in Marketing, Business, Information Systems, Communications, Technology, or a related discipline.
- 5+ years of experience in Content Operations, Marketing Operations, Content Supply Chain, Digital Operations, or Marketing Technology, or Project Management
- Demonstrated experience serving as Product Owner or Business Owner for Adobe Workfront or comparable enterprise work management platforms.
- Experience designing enterprise workflow solutions and business operating models.
- Strong understanding of content supply chain principles and marketing operations.
- Experience supporting Medical, Legal & Regulatory (MLR) review workflows within regulated industries.
- Experience working with Veeva Vault PromoMats or comparable regulatory review platforms.
- Experience leading cross-functional operational transformation initiatives.
- Strong stakeholder management skills across business and technology organizations.
- Demonstrated ability to influence without direct authority within matrixed organizations.
- Excellent communication, facilitation, analytical, and organizational skills.
- Strong business process improvement and change management experience.
- Ability to translate complex operational challenges into scalable business solutions.
Benefits
- Flexible PTO
- Medical, Dental & Vision
- 401(k) Company Match
- Bonus Eligibility
- Long-Term Incentive Plan
Company overview
Lundbeck is a global pharmaceutical company specializing exclusively in brain diseases, with over 70 years of neuroscience expertise. Founded in 1915 in Copenhagen, Denmark, the company has established itself as one of the world's leading innovators in treatments for central nervous system disorders. Lundbeck focuses on developing and commercializing therapies for conditions including depression, schizophrenia, Alzheimer's disease, Parkinson's disease, and migraine. With approximately 5,000+ employees worldwide and operations in more than 50 countries, the company maintains production facilities in Denmark, France, and Italy, with research centers in Denmark and the United States. Lundbeck's portfolio includes some of the world's most widely prescribed therapies for brain diseases, reaching over 7 million people daily. The company is publicly traded on Nasdaq Copenhagen, with the Lundbeck Foundation holding approximately 70% ownership. Lundbeck's commitment to neuroscience research and patient-centered innovation has positioned it as a key player in addressing the complex challenges of brain health globally.