Senior Manager, Oncology Product Marketing
BillionToOne
Summary
BillionToOne is seeking an experienced Senior Manager, Oncology Product Marketing to lead the product marketing efforts for our oncology portfolio, including Northstar Select and Northstar Response. As the leader in Oncology Product Marketing, you will be responsible for developing and executing the product marketing strategy - from product positioning and messaging through go-to-market planning and execution.
Job description
Responsibilities
- Product Positioning & Messaging: Collaborate cross-functionally with Product Management, Sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with target audiences.
- Lead Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and product enhancements, partnering closely with Product, Sales, Marketing, and other cross-functional stakeholders.
- Simplify Complex Science: Translate sophisticated clinical products into clear, compelling marketing collateral, including brochures, leave-behinds, trade show materials, advertisements, press releases, and other commercial assets.
- Market Research: Conduct in-depth market research and competitive analysis to identify customer needs, market trends, and competitive insights.
- External Stakeholder Engagement: Partner with healthcare professionals, Key Opinion Leaders (KOLs), patient advocacy organizations, and other external stakeholders to drive product adoption and loyalty.
- Internal Partnership: Collaborate closely with Sales, Medical Affairs, and Customer Service to ensure consistent messaging and flawless commercial execution. Serve as the primary product marketing resource for the field organization.
- Innovation: Stay ahead of industry trends and bring innovative product marketing best practices from both the precision diagnostics industry and adjacent sectors.
Qualifications
- 8+ years of Product Marketing experience with a proven track record of developing and executing successful product marketing strategies within precision diagnostics, biotechnology, or healthcare.
- Bachelor's degree required; BS or advanced degree in Biology or a related scientific discipline preferred.
- Strong strategic thinking and analytical skills with the ability to interpret complex clinical and market data and translate insights into compelling value propositions and commercial strategies.
- Deep understanding of product marketing principles, competitive analysis, and market research methodologies.
- Experience creating data-driven marketing content and commercial collateral.
- Excellent communication and interpersonal skills, with the ability to influence cross-functional stakeholders and communicate complex concepts clearly.
- Comfortable working in a fast-paced, rapidly evolving environment.
Requirements
- 8+ years of Product Marketing experience
- Proven track record of developing and executing successful product marketing strategies within precision diagnostics, biotechnology, or healthcare
- Bachelor's degree required
- BS or advanced degree in Biology or a related scientific discipline preferred
- Strong strategic thinking and analytical skills
- Ability to interpret complex clinical and market data and translate insights into compelling value propositions and commercial strategies
- Deep understanding of product marketing principles, competitive analysis, and market research methodologies
- Experience creating data-driven marketing content and commercial collateral
- Excellent communication and interpersonal skills
- Ability to influence cross-functional stakeholders and communicate complex concepts clearly
- Comfortable working in a fast-paced, rapidly evolving environment
Benefits
- Medical insurance
- Stock options
- Corporate bonus program
- 401(k) Matching
- Paid parental leave
- Fertility benefits
- Paid time off
- On-site lunches
- Gym access
- EV charging
Company overview
BillionToOne is a precision diagnostics company headquartered in Menlo Park, California, founded in 2016 with a mission to make molecular diagnostics more accurate, efficient, and accessible. The company has developed a proprietary Quantitative Counting Templates (QCT) molecular counting platform that can accurately count DNA molecules at the single-molecule level, enabling unprecedented sensitivity in disease detection. BillionToOne operates as a publicly traded company on NASDAQ under the symbol BLLN, having completed a successful IPO in 2025. The company's diagnostic platforms include UNITY Complete for non-invasive prenatal testing, which assesses fetal risk for recessive conditions and aneuploidies from a single maternal blood sample, and Northstar oncology products for cancer therapy selection and treatment response monitoring. With over 500 employees and multiple CLIA/CAP accredited laboratories, BillionToOne represents a significant advancement in quantitative molecular diagnostics, combining breakthrough science with scalable commercial operations to transform healthcare delivery.