Senior Manager, Patient Marketing (Boston/Hybrid)

Role Summary

The Senior Manager, Patient Marketing plays a key role in developing and executing patient-focused marketing initiatives across our oncology portfolio. Reporting to the Director of Patient Marketing, this role will manage day-to-day execution of patient and caregiver engagement programs, ensuring that campaigns are impactful, innovative, and fully compliant. The ideal candidate brings strong patient marketing expertise, patient-centric thinking, and proven ability to manage complex projects across cross-functional teams and agency partners. This individual will support both branded and unbranded efforts designed to educate, engage, and empower patients and caregivers across the oncology journey.

Primary Responsibilities

• Own patient marketing strategy for oncology indication(s) — translate brand and portfolio strategy into an integrated patient/DTC strategy, priorities, and annual tactical plan.
• Lead patient acquisition strategy — identify opportunities to reach, educate, and motivate appropriate patients across the journey, from awareness through diagnosis and treatment consideration.
• Develop patient-facing campaigns and content — lead DTC campaigns, digital discussion guides, educational materials, and other patient-facing assets, ensuring a compelling and consistent patient narrative.
• Translate patient insights into action — leverage market research, behavioral/data insights, journey mapping, and performance data to identify unmet needs and optimize strategy and execution.
• Serve as the patient marketing point person for the indication/brand — connect Patient Marketing with Brand Marketing, Patient Affairs, Communications, Medical, Legal/Regulatory/Compliance, and other partners.
• Orchestrate execution across Patient Marketing capabilities — partner closely with the Digital/CRM Lead on journeys, channels and CRM activation and the Peer-to-Peer Lead on ambassador, mentorship and retention opportunities.
• Drive agency and tactical execution — lead agency partners, creative development, timelines, budgets, MLR review, and delivery of high-quality work.
• Measure and optimize impact — establish KPIs, monitor campaign and acquisition performance, and continuously optimize based on data and learning.
• Protect indication-level differentiation while building for scale — ensure the unique needs and positioning of each indication are reflected while leveraging common platforms, processes and assets across the portfolio.
• Champion the patient perspective — ensure patient needs, barriers and experiences are represented in commercial decision-making and that all engagement is compliant, appropriate and patient-centered.

Cross-Functional Collaboration

• Partner with brand marketing, medical affairs, compliance, and patient advocacy colleagues to deliver high-quality programs.
• Navigate medical/legal/regulatory (MLR) review processes to ensure content and campaigns are brought to market efficiently and compliantly.
• Act as the digital marketing lead in cross-functional project teams, ensuring alignment with broader brand objectives.

Vendor Management

• Manage external vendors, prioritizing projects and maintaining strong budget governance.
• Partner with creative agencies to improve efficiency and develop scalable programs.
• Apply strong project management skills and meticulous attention to detail.

Candidate Profile

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA or advanced degree preferred.

Experience

• 6–8 years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry.
• Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care.
• Experience managing agencies, budgets, and cross-functional teams.
• Familiarity with digital marketing strategies (web, CRM, SEO/SEM, social media).
• Strong knowledge of regulatory/legal (MLR) processes in healthcare marketing.

Skills & Attributes

• Strong project management skills with ability to handle multiple priorities in a fast-paced environment.
• Analytical and detail-oriented, with experience using data to guide decisions.
• Creative problem solver with passion for patient engagement and innovation.
• Excellent communication and collaboration skills.
• Ability to travel up to 30%.

Travel and Location

• Hybrid Boston office location
• Able to travel for meetings, market research, and conferences (30%)