Senior Manager Portfolio Marketing - UPLIZNA
Amgen
Summary
In this vital role, the Senior Manager, Portfolio Marketing will lead portfolio marketing capabilities that connect UPLIZNA customer, field, account, market, performance, and technology insights to practical commercial solutions. This role will focus on AI-enabled commercial capabilities, field and account technology, UPLIZNA portfolio insights and optimization, and governance and adoption. The role will report to Director of Portfolio Strategy and partner closely with Portfolio Strategy, Key Account Marketing, Sales and field leadership, Health IT, Commercial Data & Analytics, Medical, Compliance, Operations, agencies, and technology vendors to improve UPLIZNA marketing effectiveness and scalable field execution.
Job description
Key Responsibilities
- Lead the UPLIZNA AI innovation roadmap, translating portfolio priorities into prioritized use cases, requirements, pilots, enhancement plans, and scale recommendations.
- Lead field and account technology initiatives that improve UPLIZNA customer engagement, field effectiveness, workflow efficiency, and commercial decision support.
- Translate UPLIZNA portfolio, field, account, market, and performance inputs into AI-enabled insight syntheses, decision briefs, optimization recommendations, and actionable opportunities.
- Own technology-enabled enhancements to tools such as Veeva Suggestions, UPLIZNA field playbooks, digital enablement solutions, and related commercial workflows within the assigned remit.
- Establish adoption, governance, and change-management approaches that support responsible AI use, data quality, compliant execution, human validation, and sustained field utilization.
- Define and track KPIs for UPLIZNA technology adoption, capability performance, field impact, insight quality, and optimization; recommend improvements based on performance evidence.
- Lead matrixed workstreams across Marketing, Sales, Key Account Marketing, Analytics, Health IT, Medical, Compliance, Operations, agencies, and technology partners.
- Manage assigned technology vendors, SOWs, POs, timelines, operational plans, and innovation spend; recommend workstream and resource tradeoffs within the approved remit.
Typical Deliverables
- UPLIZNA AI innovation roadmap and prioritized commercial use-case backlog
- UPLIZNA field and account technology requirements and implementation plans
- AI-enabled UPLIZNA portfolio insight and optimization briefs
- UPLIZNA digital field enablement and governance materials
- Vendor, budget, and resource recommendations
Basic Qualifications
- Doctorate degree and 2 years of AI-enabled commercial capabilities, field and account technology experience
- Master's degree and 4 years of AI-enabled commercial capabilities, field and account technology experience
- Bachelor's degree and 6 years of AI-enabled commercial capabilities, field and account technology experience
- Associate's degree and 10 years of AI-enabled commercial capabilities, field and account technology experience
- High school diploma or GED and 12 years of relevant experience
Preferred Qualifications
- Progressive US Marketing, portfolio marketing, commercial technology, digital marketing, or HCP marketing experience with a strong foundation in customer insight, business analysis, and execution.
- Demonstrated experience leading AI, Health IT, CRM, field technology, account marketing, or commercial capability workstreams for a complex brand or portfolio.
- Experience translating UPLIZNA or comparable portfolio business needs into clear use cases, requirements, roadmaps, pilots, adoption plans, and measurable outcomes.
- Ability to synthesize market, customer, field, account, competitive, performance, and financial inputs into clear recommendations.
- Experience influencing Sales, Key Account Marketing, Analytics, Medical, Health IT, Compliance, Operations, agencies, and technology vendors without direct authority.
- Experience managing vendors, SOWs, POs, timelines, budgets, governance processes, and multiple interdependent workstreams.
- Demonstrated strength in Market Analysis, Business Analysis, Customer Engagement, Stakeholder Management, KPI & Measurement, and Harnessing AI Capabilities at the ownership and decision scope expected for this career level.
- Experience applying data, CRM, digital, and approved AI-enabled tools to improve customer understanding, field execution, content workflows, adoption, measurement, and commercial performance.
Requirements
- Doctorate degree and 2 years of AI-enabled commercial capabilities, field and account technology experience
- Master's degree and 4 years of AI-enabled commercial capabilities, field and account technology experience
- Bachelor's degree and 6 years of AI-enabled commercial capabilities, field and account technology experience
- Associate's degree and 10 years of AI-enabled commercial capabilities, field and account technology experience
- High school diploma or GED and 12 years of relevant experience
- Progressive US Marketing, portfolio marketing, commercial technology, digital marketing, or HCP marketing experience
- Demonstrated experience leading AI, Health IT, CRM, field technology, account marketing, or commercial capability workstreams
- Experience translating portfolio business needs into use cases, requirements, roadmaps, pilots, adoption plans, and measurable outcomes
- Ability to synthesize market, customer, field, account, competitive, performance, and financial inputs into clear recommendations
- Experience influencing cross-functional stakeholders without direct authority
- Experience managing vendors, SOWs, POs, timelines, budgets, governance processes, and multiple interdependent workstreams
- Demonstrated strength in Market Analysis, Business Analysis, Customer Engagement, Stakeholder Management, KPI & Measurement, and Harnessing AI Capabilities
- Experience applying data, CRM, digital, and approved AI-enabled tools to improve commercial performance
Benefits
- Retirement & Savings Plan
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Spending Accounts
- Discretionary Annual Bonus
- Stock-Based Long-Term Incentives
- Time-Off Plans
- Flexible Work Models
Company overview
Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California, founded in 1980. As one of the world's largest independent biotechnology companies, Amgen specializes in discovering, developing, manufacturing, and delivering innovative human therapeutics. The company focuses on six key therapeutic areas: inflammation, oncology/hematology, bone health, cardiovascular disease, nephrology, and neuroscience. Amgen's portfolio includes blockbuster drugs such as Enbrel for autoimmune diseases, Prolia and XGEVA for osteoporosis, Repatha for cholesterol management, Otezla for psoriasis, and Neulasta for chemotherapy-induced neutropenia. With approximately 28,000 employees worldwide, Amgen operates as a component of both the Dow Jones Industrial Average and Nasdaq-100 indices. The company maintains a robust research and development pipeline with numerous clinical programs across various stages, leveraging cutting-edge biotechnology and human genetic data to address some of the world's most challenging diseases. Amgen's manufacturing capabilities span multiple global locations, and it distributes products through pharmaceutical wholesale distributors and direct-to-consumer channels.