Senior Manager Regulatory Advertising Promotion & Scientific Messaging
Lundbeck
Summary
The Senior Manager, Promotion Compliance and Scientific Messaging (US Regulatory Affairs) provides regulatory advertising and promotional support for the successful launch and lifecycle management of Lundbeck US products. The role serves as a regulatory partner to Commercial, Medical, Legal, and other cross-functional stakeholders, helping enable effective product communications while ensuring compliance with FDA requirements, applicable guidance, and internal policies and procedures.
Job description
The Senior Manager will have a primary focus on direct-to-consumer (DTC) communications, including consumer campaigns, digital and social media, patient and advocacy materials, and related scientific messaging. The role manages assigned promotional review activities within this remit, providing regulatory guidance on DTC concepts and claims, identifying and communicating regulatory risk, and developing practical solutions in partnership with cross-functional teams, and escalating novel, highly complex, and precedent-setting matters as appropriate. The Senior Manager will also support HCP communications and scientific exchange activities, contributing across the broader promotional compliance portfolio when needed.
Essential Functions
- Serve as a US Regulatory Affairs advertising and promotion partner for assigned brands and activities, with primary responsibility for DTC print, digital and social media communications and other consumer-facing channels.
- Review and assess assigned advertising and promotional materials for accuracy, consistency with approved product labeling, and compliance with FDA regulations, guidance documents, and internal policies and procedures.
- Represent the Regulatory perspective in Medical, Legal and Regulatory (MLR) review and other cross-functional forums for assigned materials.
- Identify and communicate regulatory risks, negotiate positions, and propose practical, compliant solutions, escalating where appropriate.
- Provide regulatory guidance early in the development of DTC concepts and communication strategies, including television and other consumer campaigns, digital and social media, patient and advocacy materials, and related scientific messaging.
- Support HCP promotional communications and scientific exchange activities as part of the broader Promotion Compliance and Scientific Messaging portfolio.
- Support launch planning and lifecycle management activities, including review of launch concepts and materials, timeline coordination, and communication of regulatory considerations to cross-functional partners.
- Monitor the evolving US advertising and promotion regulatory environment, including FDA regulations, guidance, enforcement activities, and relevant industry trends, and communicate potential implications to internal stakeholders.
- Contribute to continuous improvement of advertising and promotional review processes through cross-functional collaboration, supporting compliance, efficiency, decision-making, and quality.
- Contribute subject-matter expertise and share best practices with Regulatory Affairs colleagues and cross-functional partners.
Required Education, Experience and Skills
- Accredited bachelor's degree.
- 5+ years of experience in Regulatory Affairs, R&D, or a related area within the pharmaceutical or biotechnology industry, including 2 years of direct advertising and promotion experience or closely applicable Regulatory expertise.
- Working knowledge of US FDA advertising and promotion requirements, with demonstrated experience reviewing and interpreting customer communications.
- Hands-on experience with DTC promotional review and demonstrated ability to assess consumer-facing claims, presentations, and supporting scientific evidence.
- Demonstrated understanding of scientific data and promotional regulations as they relate to drugs and/or biologics.
- Experience identifying and communicating regulatory risk and effectively working cross-functionally in multidisciplinary and matrixed teams to negotiate and resolve differences.
- Ability to independently manage assigned work, exercise sound judgment within established regulatory frameworks, and recognize when escalation is appropriate.
- Strong attention to detail and organizational skills, with the ability to manage multiple competing priorities and consistently meet deadlines.
- Excellent oral and written communication skills, including the ability to articulate regulatory positions clearly and constructively.
Preferred Education, Experience and Skills
- Accredited bachelor's degree in life sciences, pharmacy, chemistry, or a related field or Advanced degree in a scientific or healthcare-related field (PhD, PharmD, Master's degree).
- Experience developing, reviewing, or launching DTC campaign materials, including television commercials, digital and social media, and/or patient and advocacy materials.
- Experience with social media and emerging consumer communication channels, social influencers or media pitching in the pharmaceutical environment.
- Experience reviewing HCP promotional communications and/or scientific exchange materials.
- Experience supporting both biologic and small-molecule products, including orphan and neuro-rare products.
- Experience with promotional review and regulatory content-management platforms, including Veeva PromoMats and/or related Veeva platforms.
- Strong Preference to be based in Boston, MA
Travel
Ability to travel up to 20% international travel may be required. If based remotely, additional travel will be required to Boston, MA, to meet the needs of the role and the business.
Requirements
- Accredited bachelor's degree
- 5+ years of experience in Regulatory Affairs, R&D, or a related area within the pharmaceutical or biotechnology industry
- 2 years of direct advertising and promotion experience or closely applicable Regulatory expertise
- Working knowledge of US FDA advertising and promotion requirements
- Demonstrated experience reviewing and interpreting customer communications
- Hands-on experience with DTC promotional review
- Demonstrated ability to assess consumer-facing claims, presentations, and supporting scientific evidence
- Demonstrated understanding of scientific data and promotional regulations as they relate to drugs and/or biologics
- Experience identifying and communicating regulatory risk
- Experience working cross-functionally in multidisciplinary and matrixed teams to negotiate and resolve differences
- Ability to independently manage assigned work and exercise sound judgment within established regulatory frameworks
- Strong attention to detail and organizational skills
- Ability to manage multiple competing priorities and consistently meet deadlines
- Excellent oral and written communication skills
Benefits
- Flexible PTO
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Matching
- Long-term Incentive Plan
- 15% Bonus Target
Company overview
Lundbeck is a global pharmaceutical company specializing exclusively in brain diseases, with over 70 years of neuroscience expertise. Founded in 1915 in Copenhagen, Denmark, the company has established itself as one of the world's leading innovators in treatments for central nervous system disorders. Lundbeck focuses on developing and commercializing therapies for conditions including depression, schizophrenia, Alzheimer's disease, Parkinson's disease, and migraine. With approximately 5,000+ employees worldwide and operations in more than 50 countries, the company maintains production facilities in Denmark, France, and Italy, with research centers in Denmark and the United States. Lundbeck's portfolio includes some of the world's most widely prescribed therapies for brain diseases, reaching over 7 million people daily. The company is publicly traded on Nasdaq Copenhagen, with the Lundbeck Foundation holding approximately 70% ownership. Lundbeck's commitment to neuroscience research and patient-centered innovation has positioned it as a key player in addressing the complex challenges of brain health globally.