Senior Manager, U.S. HCP Marketing – SOTYKTU (SLE)
Bristol Myers Squibb
Summary
The Senior Manager, SOTYKTU HCP Marketing will serve as a key member of the Systemic Lupus Erythematosus (SLE) marketing team, joining at a pivotal moment as we prepare for launch into SLE. The Senior Manager will help shape the brand's HCP strategy, launch readiness, and early commercial success, developing plans and shaping impactful tools and tactics that support HCP engagements and the Commercial field team. The role requires both strategic thinking and hands-on execution, working in close collaboration with cross-functional partners. This position reports to the Director, SOTYKTU SLE Indication Lead.
Job description
Position Summary
The Senior Manager, SOTYKTU HCP Marketing will serve as a key member of the Systemic Lupus Erythematosus (SLE) marketing team, joining at a pivotal moment as we prepare for launch into SLE. The Senior Manager will help shape the brand's HCP strategy, launch readiness, and early commercial success, developing plans and shaping impactful tools and tactics that support HCP engagements and the Commercial field team. The role requires both strategic thinking and hands-on execution, working in close collaboration with cross-functional partners. This position reports to the Director, SOTYKTU SLE Indication Lead.
Key Responsibilities
- Drive strategic planning and execution of select HCP marketing initiatives and tactics for SLE that support brand objectives and management of agencies/vendors
- Ensure SLE tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and pulled through across key channels
- Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
- Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
- Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
- Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment
- Be a product champion and cultivate expertise of SLE
- Support congress and medical meeting planning and execution at key events, supporting meaningful HCP engagement with SOTYKTU across the multidisciplinary treating community
Key Qualifications & Experience
- Bachelor's degree required; MBA or advanced degree a plus
- Minimum 3 years of industry experience (pharmaceutical/biotech or related agency)
- HCP marketing experience preferred - launch experience a plus
- Rheumatology or Immunology experience is a plus
- Demonstrated ability for collaboration and working in a matrixed environment
- Experience in managing external partners (eg agencies, consultants)
- Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
- Must have excellent communication skills (verbal and written) and project management skills
- Highly organized with a strong attention to detail, clarity, accuracy and conciseness
- Highly learning agile with ability to adapt to change in a dynamic launch setting
Requirements
- Bachelor's degree required
- Minimum 3 years of industry experience (pharmaceutical/biotech or related agency)
- HCP marketing experience preferred
- Launch experience a plus
- Rheumatology or Immunology experience is a plus
- Demonstrated ability for collaboration and working in a matrixed environment
- Experience in managing external partners (eg agencies, consultants)
- Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
- Excellent communication skills (verbal and written)
- Project management skills
- Highly organized with strong attention to detail, clarity, accuracy and conciseness
- Highly learning agile with ability to adapt to change
Benefits
- Wellbeing Support
- Retirement Benefits
- Financial Protection Benefits
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Time Off
- 11 Paid Company Holidays
- Paid Sick Leave
- Paid Volunteer Days
- Summer Hours Flexibility
- Annual Global Shutdown
- Discretionary Cash Incentives
- Stock Opportunities
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.