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Senior Manager, US Enterprise Communications

GSK

Durham, NCOnsitePosted 9 days ago
Full TimeSenior LevelCorporate FunctionsPharmaceutical
Original posting ↗

Summary

In the Senior Manager, US Enterprise Communications role, you will plan, develop and deliver integrated internal and external communications that advance business objectives, strengthen corporate and product narratives, and ensure consistent messaging across ViiV Healthcare's US organization. The role is based at ViiV Healthcare's U.S. headquarters in Durham, NC. Relocation support is not available.

Job description

Key Responsibilities

  • Develop and execute integrated US enterprise communications strategies, campaigns and activations aligned with commercial priorities, business objectives, and product lifecycles.
  • Partner across a matrixed organization—including global, commercial, internal communications, digital, medical, legal and regulatory teams—to drive business objectives and maintain consistent messaging.
  • Lead the development, management and execution of product and corporate campaigns across earned, owned, paid and social channels, including influencer initiatives where appropriate.
  • Own paid media communications strategies, aligning plans and messaging with brand strategy and ensuring effective promotional-review pull-through.
  • Manage external expert and healthcare professional engagement, including recruiting, developing, training and maintaining a strong speaker bench and speakers bureau in partnership with relevant teams.
  • Lead communications strategy and execution for congresses, scientific data milestones and external events, translating complex information into compelling narratives for key audiences.
  • Plan and deliver communications for corporate events, sponsorships and community engagements, ensuring alignment with enterprise positioning and consistent message pull-through.
  • Provide communications counsel and execution support for cross-functional teams and enterprise projects, including leadership town halls, field resources and employee engagement initiatives.
  • Anticipate and prepare for emerging issues, coordinating rapid, appropriate and compliant responses with internal stakeholders.
  • Oversee agency partners and budgets to deliver high-quality communications plans and materials efficiently and effectively.
  • Establish measurable objectives, assess communications effectiveness and apply insights to optimize future programs.
  • Ensure all communications comply with applicable regulations, policies, codes of conduct, ethics and values.

Basic Qualifications

  • Bachelor's degree & 5+ years in a pharma product communications role
  • Experience developing, implementing and measuring communications strategies and tactics supporting commercial objectives
  • Experience with media relations and issues management

Preferred Qualifications

  • Post graduate degree in communications
  • Strong business acumen and understanding of the commercial environment
  • Practical understanding of the regulatory environment and how it affects communications for Rx medicines
  • A strong understanding of issues management

Requirements

  • Bachelor's degree
  • 5+ years in a pharma product communications role
  • Experience developing, implementing and measuring communications strategies and tactics supporting commercial objectives
  • Experience with media relations and issues management

Benefits

  • Health Insurance
  • Comprehensive Benefits Program
  • Retirement Plans

Company overview

GSK plc (formerly GlaxoSmithKline) is a British multinational pharmaceutical and biotechnology company headquartered in London, England. Founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham, GSK has grown to become one of the world's leading healthcare companies with operations in over 150 countries. The company specializes in researching, developing, and manufacturing prescription medicines, vaccines, and consumer healthcare products. GSK's therapeutic areas include respiratory diseases, HIV/AIDS, oncology, immunology, and infectious diseases. The company is particularly renowned for its vaccine portfolio and has been at the forefront of developing treatments for major global health challenges. With approximately 70,000 employees worldwide, GSK maintains a strong commitment to scientific innovation and has a significant presence in key markets including the United States, Europe, and emerging economies. The company's mission is to unite science, technology, and talent to get ahead of disease together, aiming to positively impact the health of 2.5 billion people by the end of the decade.

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