Senior Manager - Web, CMS, E-commerce

Platform Strategy & Roadmap

• Own the strategic vision, multi-year roadmap, and business case for CST's CMS (Contentstack) and e-commerce platform (commercetools), aligned to Marketing, Commercial, and company objectives.
• Build and present business cases for major initiatives, including projected ROI, required resources, and defined success metrics.
• Be the internal expert on CST's digital customers, competitive landscape, and market trends; synthesize research into insights that inform platform strategy.
• Define how content, product, and commerce capabilities work together across CST's global web properties (including .com, .cn, and .jp), balancing global consistency with regional requirements.
• Guide the evolution of the Contentstack and commercetools architecture in partnership with Engineering and IT.
• Partner with the teams that own connected enterprise systems (e.g., site search, digital asset management, ERP) to define web integration requirements and keep integrations reliable.
• Contribute platform expertise to system-of-record decisions for commerce data such as pricing, availability, and product content, and implement those decisions on the CMS and e-commerce platforms.
• Evaluate emerging capabilities (e.g., AI-driven product discovery, guided selling, personalization) and recommend where and when to invest.
• Manage platform vendor and implementation partner relationships, including licensing, renewals, SOWs, and roadmap alignment.

CMS Product Ownership – Contentstack

• Own the Contentstack platform strategy, content models, and authoring experience to enable fast, consistent, and compliant publishing.
• Partner with content, design, and engineering teams to evolve the component library and page templates, prioritizing reuse and scalability.
• Define and enforce content governance, workflows, roles and permissions, and localization processes for multi-language, multi-region sites.
• Drive measurable improvements in time-to-publish, author efficiency, and content quality, including translation and localization tooling.

E-commerce Product Ownership – commercetools

• Own the commercetools platform strategy and the transactional experience it powers, including cart, checkout, order history, and account features.
• Partner with the owner of site search and product detail pages so that discovery and product pages connect seamlessly to the buying experience.
• Partner with Product Data and Commercial teams to execute their requirements for catalog structure, product data presentation, pricing, promotions, and availability display, translating them into platform capabilities and delivery plans.
• Shape capabilities for B2B and institutional buyers, such as account-based pricing, quotes, punchout/eProcurement, and support for direct and distributor market models.
• Ensure the platform scales to support a high volume of new product introductions each year with accurate, timely product information.

Delivery & Agile Leadership

• Own and prioritize the CMS and e-commerce product backlogs based on strategic goals, business impact, and technical feasibility.
• Ensure epics and user stories have clear acceptance criteria, and work with engineering leads on capacity planning so the roadmap stays realistic and sprint-ready.
• Oversee user acceptance testing, release readiness, launch documentation and training, and post-launch hypercare.
• Manage platform budgets and track delivery against roadmap commitments.

Digital Performance & Accountability

• Take full accountability for web and e-commerce KPIs (e.g., conversion rate, online revenue, organic and AI search visibility, time-to-publish, site performance), and clearly explain the reasons for both success and shortfalls.
• Set direction for and oversee the direct report who owns SEO, generative and AI search optimization (GEO/AIO), paid search (PPC), and web analytics, including agency partners, ensuring these programs align with platform priorities.
• Ensure a consistent measurement framework across the web properties so that platform investments, releases, and campaigns can be evaluated against business outcomes.
• Conduct post-launch analysis comparing actual impact to projections, and feed learnings into the next iteration of the roadmap.
• Ensure platform adherence to web accessibility (WCAG 2.2 AA), SEO, performance, privacy, and security standards.

Team Leadership & Stakeholder Management

• Lead, coach, and develop a direct report, delegating feature ownership and building capabilities.
• Serve as the primary point of contact for CMS and e-commerce priorities with Marketing, Commercial, Sales, Customer Service, Product Data, R&D, Operations, IT, and regional teams.
• Communicate roadmap, status, risks, and trade-offs to stakeholders and senior leadership, and manage expectations against strategic priorities and resource constraints.