Senior Marketing Communications Manager
Siemens Healthineers
Summary
Support integrated marketing communications programs that strengthen customer engagement and advance business priorities for the Varian Interventional Solutions business line.
Job description
Your role
- Support the development and execution of integrated marketing communications plans aligned with the cancer care narrative, business priorities, product launches, demand generation, and sales enablement.
- Partner with product marketing, sales, commercial, clinical, marketing operations, and cross-functional stakeholders to translate business objectives and customer insights into effective go-to-market programs, integrated campaigns, and customer engagement initiatives.
- Help develop compelling narratives, messaging, and content and guide activation across digital, social media, public relations, events, congresses, customer and field communications, and other relevant channels while ensuring brand consistency and alignment with business priorities.
- Assist with tradeshow and congress strategy in partnership with business line and cross-functional stakeholders, including content development, promotions, customer engagement, lead-generation activities, and post-event reporting.
- Support business line participation in tradeshows and congresses by coordinating assigned marketing communications activities and deliverables.
- Provide marketing communications support for global and regional initiatives, including coordinating communications activities, sharing best practices, and supporting internal, executive, and customer-facing communications.
Your expertise
- Bachelor's degree or equivalent experience; an MBA is a plus.
- 7 or more years of relevant marketing communications experience, including experience managing agencies and complex cross-functional programs.
- Demonstrated experience developing and executing integrated marketing campaigns, go-to-market programs, and product launch communications across multiple channels.
- Strategic mindset with strong execution skills and ability to manage multiple priorities in a fast-paced, matrixed environment.
- Strong stakeholder management skills and a proven ability to influence, align, and collaborate across sales, product management, communications, and marketing teams.
- Exceptional writer, communicator, and presenter with experience developing differentiated value propositions, messaging, and customer-focused content.
- Proficient in digital marketing, marketing technologies, and performance analytics.
- Anticipated travel can be at least 25% of the time based on business needs.
- Experience in marketing medical devices, particularly interventional radiology products.
Requirements
- Bachelor's degree or equivalent experience
- 7 or more years of relevant marketing communications experience
- Experience managing agencies and complex cross-functional programs
- Experience developing and executing integrated marketing campaigns, go-to-market programs, and product launch communications across multiple channels
- Strategic mindset with strong execution skills
- Ability to manage multiple priorities in a fast-paced, matrixed environment
- Strong stakeholder management skills
- Ability to influence, align, and collaborate across sales, product management, communications, and marketing teams
- Exceptional writer, communicator, and presenter
- Experience developing differentiated value propositions, messaging, and customer-focused content
- Proficient in digital marketing, marketing technologies, and performance analytics
- Experience in marketing medical devices, particularly interventional radiology products
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Life Insurance
- Long-term Disability Insurance
- Short-term Disability Insurance
- Paid Parking
- Public Transportation
- Paid Time Off
- Paid Sick and Safe Time
Company overview
Siemens Healthineers is a German multinational medical technology company specializing in diagnostic and therapeutic imaging, laboratory diagnostics, and molecular medicine. Founded in 2017 as a spin-off from Siemens AG, the company has established itself as a global leader in healthcare technology with a comprehensive portfolio that addresses the complete care continuum for many of the world's most threatening diseases. With approximately 69,500 employees worldwide and operations in over 70 countries, Siemens Healthineers generates annual revenues exceeding €21 billion. The company's product offerings span across four main business segments: Imaging (including CT, MRI, ultrasound, and X-ray systems), Diagnostics (laboratory and point-of-care testing), Varian (cancer care and radiation therapy), and Advanced Therapies. Siemens Healthineers is particularly renowned for pioneering breakthroughs in medical imaging, having developed the world's first commercial PET/CT scanner and continuing to innovate in areas such as artificial intelligence, digital health solutions, and precision therapy. The company's commitment to research and development, with annual investments of approximately €1.5 billion, drives its mission to pioneer breakthroughs in healthcare for everyone, everywhere, sustainably.