Senior Marketing Manager
Denali Therapeutics
Summary
We are seeking a Senior Marketing Manager, Global Marketing with a background in promotional execution and tactical marketing within the biotechnology or pharmaceutical industry. This individual will play a key role in driving awareness and consideration with patients and HCP in support of our lead product in the rare disease space. The Senior Marketing Manager will build and execute brand-aligned print and digital marketing materials to reach patients and healthcare providers, translating brand strategy into high-quality, compliant promotional tactics in metabolic diseases. This individual will support the day-to-day implementation of marketing tactics across channels, participate in brand strategy development and work closely with cross-functional teams, and the field to ensure flawless execution.
Job description
Key Accountabilities/Core Job Responsibilities
- Builds and executes brand-aligned print and digital marketing materials, including patient- and HCP-facing promotional pieces, websites, digital ads, and sales support tools, to drive awareness, consideration, and engagement.
- Manages day-to-day execution of targeted omnichannel marketing tactics across owned, earned, and paid channels, ensuring materials are delivered on time, and aligned with brand strategy.
- Engages and collaborates with patient advocacy groups, the patient community, and other critical stakeholders to deepen understanding of the patient journey and ensure support programs and materials meet the needs of patients and healthcare professionals alike.
- Shepherds promotional materials through Medical, Legal, and Regulatory (MLR) review to ensure timely, compliant approval, partnering closely with Compliance to maintain adherence to promotional and regulatory standards.
- Collaborates with cross-functional team members to inform market research and secondary analysis used to identify patient and HCP trends, needs, and challenges.
- Supports planning and on-site execution of medical conferences, congresses, and advisory boards, including development of booth materials, leave-behinds, and other sales support tools.
- Tracks and reports on tactical performance metrics, such as material utilization, digital engagement, and campaign reach, to inform ongoing optimization and coordinates with field/sales teams to ensure effective integration of marketing tactics into commercial execution.
Qualifications
- Typically requires a Bachelor's degree in Marketing, Business, Life Sciences, or a related field and 10+ years of overall experience, including biotechnology or pharmaceutical marketing experience.
- Experience with promotional execution or tactical marketing is preferred.
- Industry Knowledge: Understanding of biotech or pharmaceutical market dynamics, promotional and regulatory requirements, and the MLR review process.
- Execution Mindset: Strong attention to detail and ability to translate brand strategy into high-quality, on-time promotional materials and tactics, with a data-driven approach to optimization.
- Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly and empathetically to patients and healthcare providers.
- Collaboration: Proven ability to work effectively across functions and lead collaborative initiatives with internal and external stakeholders.
- Project Management: Exceptional organizational skills with experience managing multiple projects, agency and vendor relationships, timelines, and priorities in a fast-paced environment.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field
- 10+ years of overall experience, including biotechnology or pharmaceutical marketing experience
- Experience with promotional execution or tactical marketing is preferred
- Understanding of biotech or pharmaceutical market dynamics, promotional and regulatory requirements, and the MLR review process
- Strong attention to detail and ability to translate brand strategy into high-quality, on-time promotional materials and tactics, with a data-driven approach to optimization
- Excellent verbal and written communication skills, with the ability to convey complex information clearly and empathetically to patients and healthcare providers
- Proven ability to work effectively across functions and lead collaborative initiatives with internal and external stakeholders
- Exceptional organizational skills with experience managing multiple projects, agency and vendor relationships, timelines, and priorities in a fast-paced environment
Benefits
- 401(k)
- Healthcare coverage
- ESPP
Company overview
Denali Therapeutics is a pioneering biotechnology company focused on developing innovative therapeutics for neurodegenerative and lysosomal storage diseases. Founded in 2015 and headquartered in South San Francisco, California, the company has developed a proprietary TransportVehicle™ (TV) platform designed to enable biotherapeutics to cross the blood-brain barrier, addressing one of the most significant challenges in treating central nervous system disorders. Denali's pipeline includes promising candidates for conditions such as Hunter syndrome (MPS II), Parkinson's disease, frontotemporal dementia, Sanfilippo syndrome (MPS IIIA), and MPS I, with several programs in advanced clinical development stages. The company collaborates with major pharmaceutical partners including Biogen and Sanofi, leveraging its platform technology to create a new class of barrier-crossing therapeutics. With approximately 500-1,000 employees and operations spanning multiple locations including Salt Lake City, Denali Therapeutics represents a leading force in neuroscience drug development, combining deep scientific expertise with a patient-centric approach to transform treatment paradigms for serious neurological conditions.