Senior Marketing Manager - Established Medicines
Novartis
Summary
The Senior Marketing Manager (SMM) - Established Medicines supports the development and execution of customer-centric marketing strategies in the assigned brand(s)/therapeutic area. The role collaborates closely with Marketing Strategy leaders, cross-functional partners, and agency teams to translate brand objectives, customer insights, and business priorities into integrated marketing plans, campaigns, tactics, content, and experiences.
Job description
Key Responsibilities
- Support development of cohesive, integrated brand marketing strategies and campaigns grounded in customer insights.
- Develop working knowledge of the brand, disease state, audience, and customer needs to support relevant activations, content, and personalized experiences.
- Contribute to the sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
- Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
- Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.
- Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.
- Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery.
Essential Requirements
- Bachelor's degree in a related field; PharmD or MBA preferred
- Minimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare
- Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.
- Experience in supporting high-performing brands in highly competitive categories within the US
- Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance
- Strong written and verbal communication skills, with the ability to translate complex information into clear, actionable outputs.
- Detail-oriented with the ability manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment.
- Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred.
Desirable Requirements
- Relevant therapeutic area experience
Requirements
- Bachelor's degree in a related field
- PharmD or MBA preferred
- Minimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare
- Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations
- Experience in supporting high-performing brands in highly competitive categories within the US
- Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance
- Strong written and verbal communication skills
- Detail-oriented with ability to manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment
- Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred
- Relevant therapeutic area experience
Benefits
- Health Insurance
- Life Insurance
- Disability Benefits
- 401(k) Matching
- Performance-Based Cash Incentive
- Annual Equity Awards
- Vacation
- Personal Days
- Holidays
Company overview
Novartis is a global pharmaceutical company headquartered in Basel, Switzerland, dedicated to reimagining medicine to improve and extend people's lives. As an innovative medicines company, Novartis focuses on developing high-value treatments that address society's greatest disease burdens through technology leadership in research and development. The company operates across five core therapeutic areas: cardiovascular, renal and metabolic diseases; immunology; neuroscience; oncology; and hematology. With a workforce of approximately 75,883 employees worldwide, Novartis reaches nearly 300 million patients across 118 countries. The company leverages advanced technology platforms including targeted protein degradation, cell therapy, gene therapy, radioligand therapy, and xRNA to develop breakthrough treatments. Novartis maintains a strong portfolio of oncology drugs and generics while continuously expanding its pipeline through strategic acquisitions and internal research. The company's commitment extends beyond drug development to ensuring global access to medical innovations through novel access approaches and patient assistance programs.