Senior Product Manager

Summary

The US Senior Product Manager, HCP Marketing will play a key role in the development and execution of healthcare professional (HCP) marketing strategies, omnichannel engagement campaigns, and promotional initiatives. This individual will work closely with the US HCP Marketing Director to ensure initiatives are aligned with brand strategy and business objectives. The role requires strong cross-functional collaboration, strategic thinking, and the ability to independently lead assigned projects from planning through execution.

Roles and Responsibilities

• Lead the development and execution of HCP marketing tactics, including personal and non-personal promotional initiatives, omnichannel campaigns, digital assets, educational resources, field promotional materials, and other HCP engagement programs.
• Play an active role in US Brand Planning, including contributing to HCP stakeholder strategies, tactical planning, and budget development to support overall brand objectives.
• Partner with HCP Marketing leadership to translate brand strategy into actionable marketing initiatives.
• Manage agency partners in the development and execution of assigned programs and tactics.
• Contribute to the development and execution of multichannel and digital marketing strategies, leveraging customer insights and evolving engagement opportunities to optimize HCP reach and effectiveness.
• Collaborate with Sales Leadership, Sales Training, and other cross-functional stakeholders to develop and execute field-focused marketing initiatives that support customer engagement and commercial objectives.
• Develop and implement measurement plans for assigned initiatives, evaluate performance, and recommend opportunities for optimization based on data, insights, and business priorities.
• Support the planning and execution of HCP engagement initiatives at medical congresses, conferences, and other relevant industry events.
• Efficiently and thoughtfully manage assigned marketing budgets, ensuring effective resource allocation and alignment with brand priorities.
• Work closely with Regulatory, Legal, Medical, and Compliance partners to ensure promotional materials and initiatives meet applicable requirements and are delivered through established review processes.
• Identify and recommend opportunities to enhance HCP engagement, improve marketing effectiveness, and support evolving brand and business needs.

Education & Experience

• Bachelor's degree required. MBA preferred.
• 5+ years of biotech/pharmaceutical marketing experience, preferably with experience in HCP marketing.
• Eye care or retina experience a plus.
• Demonstrated experience managing marketing initiatives, agency partners, and cross-functional projects.

Knowledge, Skills & Abilities

• Passion for understanding and championing the needs of healthcare professionals and patients, translating insights into impactful marketing initiatives.
• Proficiency or comfort with complex scientific and clinical data, with demonstrated ability to translate information into compelling promotional messaging.
• Ability to navigate and succeed in a fast-paced, results-driven environment, effectively managing competing priorities and ambiguity.
• Demonstrated ability to independently lead projects from concept through execution, with strong organizational skills, attention to detail, and accountability for results.
• Commitment to collaboration and engagement, with a history of success working in a matrixed environment and with agency partners.
• Strong communication and interpersonal skills with the ability to influence across functions and varying levels of the organization.
• Proficiency in Veeva or similar promotional content management platforms.

Work Arrangement & Travel

Hybrid. Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings).