Senior Product Manager, Consumer Marketing Sleep Disorders
Takeda
Summary
Join Takeda as a Senior Product Manager (SPM), Consumer Marketing where you will be responsible for developing and executing on brand strategy aligned projects and key initiatives in order to prepare for a best-in-class launch. Reporting to the Director, Brand Strategy and Consumer Marketing, the Senior Product Manager will be responsible for creating meaningful and differentiated customer experiences across channels and contribute to the launch readiness in Narcolepsy Type 1. The SPM will be primarily responsible for developing content and cross-channel activation and optimization plans for branded campaigns. This role will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. The SPM is expected to be able to iterate rapidly and refine the strategy and tactics while leveraging agile marketing principles. As part of the Sleep Disorders brand team, this role will be expected to collaborate across HCP and Consumer teams and cross-functional partners with the end goal of winning for patients.
Job description
How you will contribute:
- Participate in the development of consumer tactics (branded) by creating exceptional user experiences for the brand leading to the achievement of business goals and objectives
- Contribute to consumer campaign planning and development, channel strategy, execution and measurement of campaigns for the Sleep Disorders franchise
- Build awareness through owned, earned and paid digital media channels, partnering with the MCE team for best-in-class execution
- Ensure performance, integrity and measurability of marketing ecosystem across both branded and unbranded campaigns
- Develop measurement plans and continuously monitor campaign performance across channels. Evaluate, test and optimize, report on campaigns performance and translate data into actionable insights to enhance customer experience
- Act as day-to-day lead in the implementation of a set of promotional materials, partnering with multiple internal stakeholders and external agencies including SOW/timeline/budget oversight
- Form and maintain strong partnerships with cross-functional business partners including HCP Marketing, Digital Team, Communications, Advocacy, Patient Services, Market Access, DDT and Medical
- Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets
- Manage annual promotional budget for projects within scope of responsibility
- Lead day-to-day implementation of promotional materials, partnering with internal stakeholders and agency partners to ensure timely delivery through medical, legal, and regulatory review
- Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
- Innovate and evaluate marketing opportunities and capabilities that support strategic imperatives
Minimum Requirements/Qualifications:
- Bachelor’s Degree
- 6+ years of experience with increasing responsibilities in sales, marketing, or related function
- 3+ years of Healthcare related experience
- Ability to influence cross-functional teams and drive alignment across key stakeholders.
- Ability to successfully manage multiple projects and resources concurrently on time and on budget.
Preferred:
- MBA or MSc/PhD
- Experience working on a product launch
- Experience in Sleep Disorders, Neurology, Psychiatry, Pulmonology or Rare therapeutic areas
- Deep understanding of pharma marketing tactics and regulatory requirements with an analytics bent and test-and-learn mindset.
- Experience leading development and implementation of consumer tactics.
- Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within Takeda and with agency representatives.
- Team player who is readily willing to help other strategic marketers.
- Comfortable and energized operating in a fast-paced environment.
- Intellectually curious and passionate about consumer data and insights.
- Proven self-starter with a desire to grow and expand marketing skills.
PHYSICAL DEMANDS:
- Able to sit for long periods at a desk
- Able to read and review large quantities of printed material or online material
TRAVEL REQUIREMENTS:
Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel.
Requirements
- Bachelor’s Degree
- 6+ years of experience with increasing responsibilities in sales, marketing, or related function
- 3+ years of Healthcare related experience
- Ability to influence cross-functional teams and drive alignment across key stakeholders.
- Ability to successfully manage multiple projects and resources concurrently on time and on budget.
Benefits
- 401(k) plan
- Medical, Dental & Vision
- Paid time off
- Employee assistance program
- Adoption assistance
- Commuter benefits
- Life insurance
- Disability coverage
Company overview
Takeda Pharmaceutical Company Limited is a Japanese multinational pharmaceutical company founded in 1781 and incorporated in 1925. As one of the world's top 20 largest pharmaceutical companies by revenue and the third largest in Asia, Takeda specializes in developing and commercializing innovative medicines across several therapeutic areas including oncology, rare diseases, neuroscience, gastroenterology, plasma-derived therapies, and vaccines. With approximately 49,095 employees globally, the company operates research and development centers, manufacturing facilities, and commercial operations across 39 U.S. states and numerous countries worldwide. Takeda maintains dual headquarters in Tokyo and Osaka, Japan, with significant operations in Cambridge, Massachusetts, where it serves as the largest life sciences employer in the state. The company's patient-focused approach is guided by its Takeda-ism values of Integrity, Fairness, Honesty, and Perseverance, emphasizing a commitment to delivering life-transforming treatments while advancing sustainable healthcare solutions. Takeda's extensive portfolio includes both innovative biologics and small molecule drugs, supported by strategic acquisitions and partnerships that have expanded its capabilities in areas such as immuno-oncology and rare disease treatments.