Senior Product Manager, Downstream CDx

Your responsibilities will include:

• This Senior Product Manager is responsible for developing and driving key marketing and business objectives for the CDx portfolio
• This includes developing and executing product launch plans and driving continuation marketing activities for in-market products
• Additional responsibilities include involvement in developing and implementing marketing initiatives and partnerships on clinical education and engagement programs
• Use classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
• Supports innovative downstream marketing solutions, programs and tools to create value and support the needs of the sales team
• Synthesizes clinical evidence and helps to shape clinical evidence strategy
• Evaluates promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making – synthesizes into dashboards
• Develop and lead KPI analytics, ensure creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization
• Develop and defining tools/processes for tracking performance of existing investments against plan
• Execution of strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
• Supports and leads execution of comprehensive competitive response plans
• Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians
• Assists on forecasts for supply chain as well as overall revenue planning

Required qualifications:

• Minimum of a bachelor's degree
• Minimum of 3 relevant experience
• Analytical skills and ability to develop business plan
• Downstream experience (i.e. launch, product management, sales engagement)
• Experience with determining customer needs
• Experience with software and/or hardware product management
• Understanding of the regulatory approval process for medical device systems (including electronics and software).
• Ability to multitask, prioritize effectively, and meet deadlines
• Proven excellence in organizational, coordination, and negotiation skills
• Willingness to travel up to 20% (potentially including internationally)

Preferred qualifications:

• Advanced degree including Masters of Business Administration
• Experience with regulatory approval processes for medical device systems, including electronics and software.
• Knowledge of business development activities and strategic partner management and awareness of commercial cardiac diagnostic monitoring service types
• Strong skills in product launch management.
• Proven ability to collaborate with commercial and finance teams to define and implement effective business models
• Clear understanding of protected health information security requirements, such as HIPAA.
• Demonstrated success in defining and launching excellent products
• Familiarity with the structure of business units and key business initiatives