Senior Product Marketing Manager, Downstream HAI Therapy

Responsibilities

• Develop and execute downstream marketing strategies that increase awareness, understanding, and adoption of HAI Therapy among key HCP audiences.
• Drive physician awareness programs and multichannel campaigns focused on medical oncologists, surgical oncologists, and other HCPs involved in treating patients with liver dominant metastatic colorectal cancer and cholangiocarcinoma.
• Build marketing programs that help existing HAI centers expand appropriate use of therapy across relevant indications and patient populations.
• Develop strategies and tools to increase adoption across the multidisciplinary team, including medical oncology, surgical oncology, APPs, nurses, pharmacists, nuclear medicine, interventional radiology, administrators, and other stakeholders involved in HAI patient care.
• Identify practical barriers to adoption within existing centers, including referral patterns, patient identification, multidisciplinary coordination, therapy confidence, workflow gaps, and education needs.
• Create impactful HCP campaigns that translate clinical evidence, patient selection concepts, and therapy value into clear, compelling, compliant messaging.
• Collaborate closely with Marketing Activation and Digital teams and creative agencies to develop impactful campaign assets and sales tools.
• Partner with Sales to develop account-level and regional growth strategies that support increased utilization, broader physician engagement, and stronger center activation.
• Develop programs that help HAI champions educate and influence peers within tumor boards, referral networks, and multidisciplinary care settings.
• Use customer insights, field input, market research, advisory boards, and campaign analytics to identify growth opportunities and refine commercial strategy.
• Establish measurable key performance indicators (KPIs) for major initiatives, including awareness, engagement, referral activity, account penetration, program participation, digital engagement, sales enablement effectiveness, and therapy utilization indicators.
• Track performance against KPIs and use data to optimize campaigns, tools, messaging, and resource allocation.
• Partner with Medical Education and Medical Affairs to support programs that build clinical confidence among HCP audiences while maintaining appropriate functional boundaries and compliance requirements.
• Support launch and adoption activities for tools that may improve therapy understanding, clinical workflow, or onboarding, including dosing calculator-related commercial readiness where appropriate.
• Monitor competitive activity, treatment trends, customer behavior, and market dynamics to inform commercial priorities and messaging.
• Bring creative, practical ideas for reaching HCP audiences and improving adoption, including new campaign concepts, field activation models, customer journeys, and digital engagement approaches.
• Leverage AI-enabled tools to optimize workflows and productivity.
• Maintain strong partnership with Regulatory, Legal, Medical, and Compliance teams to ensure all programs and materials meet applicable standards.
• Execute with urgency, independence, and accountability while engaging cross-functional partners through clear communication and strong alignment.

Required Qualifications

• Bachelor's degree required, preferably in marketing, business, computer science, pharmacy, mechanical engineering, biomedical engineering or a related field.
• 7-10 years of marketing experience required in the medical device or pharmaceutical industry.
• Proven track record of developing and executing customer-facing programs that drive awareness, adoption, and business growth.
• Experience developing downstream marketing strategies for complex, highly clinical therapies or technologies.
• Demonstrated ability to create HCP-facing campaigns, programs, tools, and messaging that influence physician awareness, engagement, and adoption.
• Strong understanding of how to engage multidisciplinary healthcare audiences, including physicians, advanced practice providers (APPs), nurses, pharmacists, administrators, and other stakeholders involved in patient care.
• Ability to translate customer insights, field feedback, market research, and business analytics into actionable commercial strategies.
• Strong analytical and metrics-driven mindset, with experience setting KPIs, tracking performance, and optimizing programs based on results.
• Demonstrated AI fluency and practical proficiency using AI-enabled tools to improve productivity, insight generation, campaign development, content creation, and performance analysis.
• Strong project leadership skills, with ability to manage multiple priorities, stakeholders, timelines, and deliverables in a matrixed environment.
• Ability to travel approximately 20% of the time.

Preferred Qualifications

• Experience in oncology, surgical oncology, medical oncology, interventional oncology, liver-directed therapy, infusion therapy or another highly clinical specialty.
• Combination of pharma and med device marketing experience preferred.
• Master's degree or MBA.
• Demonstrated success developing programs that increase physician awareness, referral activity, therapy utilization, or adoption within existing accounts.
• Experience in marketing medical technologies to multidisciplinary HCP audiences and influencing behavior across complex care teams.
• Demonstrated creativity in developing impactful HCP campaigns, field activation programs, peer-to-peer education, digital campaigns, congress strategies, or omnichannel engagement.
• Experience using data, KPIs, and campaign metrics to evaluate business impact and refine commercial execution.
• Demonstrated success working as an integral team member, collaborating cross-functionally, and driving change within a matrix team structure.
• Demonstrated success managing complex projects on highly technical or highly clinical product lines.
• Ability to collaborate with and work with others in a dynamic environment that depends on strong customer and cross-functional relationships.
• Excellent communication and interpersonal skills.