Senior Product Marketing Manager
RareCyte
Summary
RareCyte is a precision biology company developing innovative technologies and products for spatial proteomics and liquid biopsy. We are seeking a hands-on Senior Product Marketing Manager to develop compelling, scientifically credible content and execute digital marketing campaigns that build brand awareness, engage target audiences, and drive demand for our technologies and services.
Job description
Key Responsibilities
Scientific Content Development
- Research, write, and edit high-quality scientific and commercial content, including blogs, application notes, white papers, case studies, website copy, and sales enablement materials
- Translate complex scientific information into compelling, application-focused messaging for biopharma and life sciences research audiences
- Interview scientists, customers, and internal subject matter experts to develop accurate, differentiated content while maintaining consistent messaging and brand voice
- Leverage AI-assisted tools to improve content production efficiency while maintaining scientific and editorial quality
Digital Marketing and Demand Generation
- Develop and execute integrated marketing campaigns, including email, social media, landing pages, webinars, and digital advertising
- Write, schedule, and publish engaging content across email, social media, and other digital marketing channels
- Develop audience-specific content to support customer engagement throughout the buying journey and optimize website and campaign content for search visibility, engagement, and lead generation
- Repurpose scientific content across multiple formats and channels to maximize reach and impact
Scientific Thought Leadership
- Develop thought leadership and educational content addressing trends in spatial biology, precision oncology, biomarker development, and therapeutic research
- Collaborate with scientific experts, customers, and external partners to communicate research applications and technology advances
- Support scientific presentations, conference abstracts, webinars, and media-related content
Content Planning and Optimization
- Maintain and execute an editorial calendar aligned with marketing priorities and commercial campaigns
- Apply SEO and emerging AI-search optimization best practices to improve content discoverability
- Monitor content performance and recommend improvements based on engagement, traffic, and lead-generation metrics
- Manage multiple content projects independently while meeting deadlines and maintaining high editorial standards
Required Qualifications
- B.S. in biology, biochemistry, molecular biology, biomedical sciences, or a related discipline
- 5-10 years of experience in scientific content marketing and communications
- Exceptional scientific writing, editing, and storytelling skills, with the ability to communicate complex technical subjects clearly and persuasively
- Experience independently developing scientific and commercial marketing content for biopharma and academic clinical research audiences including websites, blogs, email campaigns, and social media
- Working knowledge of SEO, digital marketing, and content performance analytics
- Strong project management skills and ability to manage multiple priorities independently
- Proficiency with AI-assisted content development tools
- Portfolio of personally authored scientific and marketing content
Preferred Qualifications
- Experience marketing life sciences research instrument platforms and lab services
- Familiarity with spatial biology market
- Graduate degree in life science discipline
- Experience with marketing automation, CRM, content management, and analytics platforms
Requirements
- B.S. in biology, biochemistry, molecular biology, biomedical sciences, or a related discipline
- 5-10 years of experience in scientific content marketing and communications
- Exceptional scientific writing, editing, and storytelling skills
- Experience developing scientific and commercial marketing content for biopharma and academic clinical research audiences
- Working knowledge of SEO, digital marketing, and content performance analytics
- Strong project management skills
- Proficiency with AI-assisted content development tools
- Portfolio of personally authored scientific and marketing content
Benefits
- Bonus
- Commission
- Stock options
- Travel allowance
Company overview
RareCyte is a pioneering biotechnology company specializing in rare cell analysis and diagnostics. The company develops innovative platforms for the detection, isolation, and analysis of rare cells in liquid biopsies, with particular focus on circulating tumor cells (CTCs) and other rare cell populations. Their proprietary technology combines high-resolution imaging with precision microsampling to enable comprehensive molecular analysis of individual cells. RareCyte's platforms are designed to provide researchers and clinicians with tools for cancer research, early detection, treatment monitoring, and personalized medicine applications. The company's solutions offer both automated sample preparation and advanced imaging capabilities, allowing for the identification and characterization of rare cells with high sensitivity and specificity. Their technology has applications across various cancer types and is being utilized in research settings to advance understanding of cancer biology and improve patient outcomes through more precise diagnostic approaches.