Senior Product Marketing Manager Upstream

Basic Function

The Senior Product Marketing Manager- Upstream advances the NorthStar System portfolio strategy, feature concepts, and clinical value narratives for MR-guided interventions. This role leads long-range business and product strategy activities, including business-case development, voice-of-customer (VOC) research, product concepting, and cross-functional product-development planning.

As a member of relevant product-development core teams, the Senior Product Marketing Manager- Upstream ensures customer, user, and market needs are clearly understood and incorporated throughout the development process. Working closely with Upstream Marketing, R&D, PMO, Clinical, Regulatory, Quality, and Downstream Marketing, this role translates unmet needs into actionable product requirements, differentiated value propositions, and go-to-market plans for new features and major enhancements.

Responsibilities

• Develops and maintains portfolio, product, and feature strategies for the NorthStar System, aligning investment priorities with customer needs, clinical value, market opportunity, and company growth objectives.
• Plans and executes VOC research—including interviews, field observations, advisory boards, surveys, and workflow assessments—to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.
• Builds evidence-based business cases for new products, features, and major enhancements, including market sizing, competitive assessment, customer segmentation, value proposition, financial assumptions, and strategic rationale.
• Partners with R&D and product development core teams to translate user needs and market insights into clear product requirements, design inputs, and prioritized product roadmaps.
• Defines and communicates clinical and economic value narratives, product positioning, and key differentiators for MR-guided interventions in collaboration with Clinical, Regulatory, Quality, and Downstream Marketing partners.
• Drives cross-functional alignment and decision-making by presenting customer insights, market analyses, product recommendations, and development tradeoffs to internal stakeholders and leadership teams.
• Other relevant duties as assigned.

Requirements

• Bachelor's degree in marketing, business, sales, or relevant discipline.
• 5-7 years of marketing or product management experience in electrophysiology.
• Experience designing and executing VOC initiatives.
• Comfort translating complex information to broad audiences.
• Experience in cardiology, imaging, or related clinical areas is strongly preferred.
• Familiarity working with software development cycles and software engineering teams preferred.
• Familiarity with cardiac mapping systems preferred.
• Ability to work effectively in a fast-paced, cross-functional environment with a high degree of ownership and initiative.
• Excellent written, verbal, presentation skills.
• Proficiency with Microsoft Office: Word, Excel, and PowerPoint.

Working Conditions

• Light work, exerting up to 20 lbs. of force or less.
• Requires clarity of vision at 20 inches or less (near vision) and ability to identify/distinguish colors.
• 85% of the time requires viewing and working on a computer screen.