Senior Regional Director

About the Opportunity

TruFit Athletic Clubs is seeking an experienced, sales-driven Senior Regional Director to lead performance, membership growth, and operational excellence across approximately 20–25 fitness clubs. Reporting directly to the Chief Operating Officer (COO), you'll oversee approximately 4–5 District Managers and be responsible for the overall financial and operational performance of your region.

What You'll Do

Drive Membership Sales & Revenue Growth

• Lead regional sales strategies to increase membership enrollment, personal training revenue, and member retention.
• Establish clear sales goals and performance expectations across all locations.
• Monitor membership sales, lead conversion, member attrition, and other key performance indicators to identify opportunities for improvement.
• Partner with District Managers to improve underperforming clubs and implement strategies that deliver measurable results.
• Analyze sales trends, financial performance, and regional P&L reports to drive profitability.
• Collaborate with Marketing and other departments to develop effective promotions and campaigns.

Lead & Develop Multi-Unit Teams

• Directly lead, coach, and develop approximately 4–5 District Managers responsible for multiple club locations.
• Build a high-performing leadership team focused on sales, operational consistency, and member experience.
• Establish clear expectations, provide ongoing feedback, and hold leaders accountable for results.
• Identify and develop future General Managers, District Managers, and other emerging leaders.
• Conduct regular leadership meetings to review performance, address challenges, and establish priorities.
• Foster a culture of teamwork, accountability, recognition, and professional growth.

Oversee Regional Operations & Performance

• Provide strategic leadership across approximately 20–25 fitness clubs.
• Conduct regular club visits to evaluate performance, support leadership teams, and maintain operational standards.
• Develop and monitor regional performance dashboards and scorecards.
• Identify opportunities to improve operational efficiency, staffing, member satisfaction, and retention.
• Review club performance, facilities, equipment, and compliance reports to ensure consistent execution.
• Work closely with the COO to establish regional priorities and execute company initiatives.

Collaborate Across the Organization

• Partner with Operations, Fitness, Marketing, Human Resources, Finance, and Facilities teams to support regional goals.
• Communicate field insights, business challenges, and opportunities to executive leadership.
• Participate in regional and company leadership meetings, sharing best practices and contributing to broader business strategies.

What We're Looking For

• Proven leadership experience overseeing multiple fitness clubs or gym locations.
• Strong background in membership sales, revenue growth, and sales performance management within the fitness industry.
• Experience leading and developing General Managers, District Managers, or other multi-unit leaders.
• Demonstrated ability to improve club performance through sales strategies, coaching, and accountability.
• Strong understanding of fitness industry KPIs, including membership growth, conversion rates, retention, personal training sales, and profitability.
• Experience managing budgets, analyzing P&L statements, and making data-driven business decisions.
• Excellent communication, relationship-building, and leadership development skills.
• Ability to balance strategic planning with a visible, hands-on approach to regional leadership.
• Willingness to travel frequently throughout the assigned region.
• Must currently reside in the Rio Grande Valley or be willing to relocate to the area.

Minimum Requirements

• Min. 4 years of multi-unit leadership experience within the fitness, retail, or hospitality industries.
• Min. 2 years overseeing leaders managing leaders.
• Prior experience leading teams in a performance-driven company.
• Proven track record of leveraging P&L and metrics to drive business decisions.
• Strong business acumen, critical thinking, decision-making, and organizational savvy.
• Excellent communication, delegation, leadership, and interpersonal skills.
• Ability to operate at a strategic level, while also shifting to tactical when needed.
• Reliable transportation and ability to travel frequently to the clubs in the region.