Social Media Content Creator

The Opportunity

This position works out of our Abbott Park, IL or Willis Tower locations within the PA Public Affairs division. This is an onsite position.

Are you passionate about creating compelling social media content that inspires, informs, and engages? Abbott is looking for a Social Media Content Creator to join our dynamic Content team. In this role, you’ll focus on developing engagement-worthy, social-first content that elevates our brand presence and reputation across our global social media channels. You’ll lead the end-to-end creation of high-impact social creative and storytelling —from ideation and production to editing and optimization—while collaborating across teams to bring our brand stories to life.

The ideal candidate will have hands-on experience in social-first content creation for leading product brands and/or corporate brands. You’re highly creative, detail-oriented, and skilled at short-form video production. Having an eye for social media trends, being a self-starter, quick thinker, and able to capture content in the brand's voice and visual style are essential. This position requires a deep understanding of the social media landscape and excellent communications skills with prior experience in public relations, marketing communications, and/or social media management a plus.

What You'll Work On

• Develop and implement social media content strategies that align with Abbott’s brand voice, business priorities and audience interests
• Plan, produce and edit engaging and relevant content for Abbott’s owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.)
• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social
• Partner with cross-functional teams to ideate and develop social content and execution plan aligned with business news/announcements and health tech innovations
• Advise teams across Abbott on best practices for paid social content that is brand-aligned and platform-specific
• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting
• Organize brainstorms and collaborate with the social media team to generate high impact creative concepts and social-first content ideas that align with our brand identity and communications efforts
• Optimize content for different social platforms with a platform-first approach in mind; Understand platform differences and ensure Abbott’s social content resonates with audiences
• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels
• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy
• Collaborate with external creative agencies to support content development and execution

Required Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related field
• 1 - 3 years of experience in social media content creation
• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software.
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms
• Excellent verbal and written communications skills
• Strong time management, organizational skills and attention to detail