Summary

The Marketing Manager, Sports Strategic Marketing, will help develop and launch new products across the Sports Medicine shoulder and knee portfolio. This role connects upstream product development with downstream commercial execution. You'll make sure new products are well defined, ready for launch, and then handed off smoothly to the Commercial Marketing organization so they keep growing after launch. You'll work closely with R&D, Clinical Affairs, Regulatory Affairs, Quality, Supply Chain, Professional Education, Commercial Education, and Commercial Marketing. Together you'll align each new product with business objectives, surgeon needs, and the global Sports strategy. The ideal candidate understands sports medicine soft tissue repair and knows the stage-gate product development and launch process.

Job description

Position Summary

The Marketing Manager, Sports Strategic Marketing, will help develop and launch new products across the Sports Medicine shoulder and knee portfolio. This role connects upstream product development with downstream commercial execution. You'll make sure new products are well defined, ready for launch, and then handed off smoothly to the Commercial Marketing organization so they keep growing after launch. You'll work closely with R&D, Clinical Affairs, Regulatory Affairs, Quality, Supply Chain, Professional Education, Commercial Education, and Commercial Marketing. Together you'll align each new product with business objectives, surgeon needs, and the global Sports strategy. The ideal candidate understands sports medicine soft tissue repair and knows the stage-gate product development and launch process.

Key Responsibilities

New Product Introduction (NPI) Leadership – Shoulder & Knee

Serve as the strategic marketing lead on cross-functional development teams for shoulder and knee NPIs, from concept through launch.
Turn surgeon and customer insights into product requirements, design inputs, and procedural solutions that are clinically relevant and competitively differentiated.
Lead voice-of-customer (VOC) activities, including surgeon design reviews, cadaveric labs, and advisory input, to guide product development.
Own marketing deliverables throughout the stage-gate and Launch Excellence (LEX) process, including business cases, forecasts, positioning, and launch readiness reviews.
Partner with R&D, Clinical, and Regulatory to define claims, evidence-generation plans, and registration priorities.

Launch Planning & Commercial Transition

Develop launch strategies for new products, including segmentation, targeting and positioning, value propositions, messaging, pricing input, and customer targeting.
Lead launch readiness activities, including forecasting, demo and sample planning, labeling and product descriptions, technique guides, and sales training content.
Build and carry out a structured handoff of each launched product to the Commercial Marketing organization, including playbooks, training materials, launch metrics, and knowledge transfer, so the product keeps growing after launch.
Support beta and limited-release launches, gather early field and surgeon feedback, and adjust strategy before full commercial release.
Partner with Professional Education and Commercial Education on surgeon and sales force training for new products.

Cross-Functional & Customer Collaboration

Engage KOLs, surgeons, and healthcare professionals to gather feedback and bring customer input into the NPI pipeline.
Work across business units to position Sports Medicine shoulder and knee solutions within the broader orthopaedic offering.
Support external innovation and partner-developed products, coordinating with outside partners on launch readiness and commercialization.

Market Intelligence & Performance Monitoring

Monitor market trends, competitor activity, pricing dynamics, and regulatory developments in shoulder and knee soft tissue repair to inform strategy.
Track launch performance against business case and forecast commitments, and report insights to senior leadership.

Requirements

Bachelor's degree required, preferably in business, marketing, engineering, or a life science.
At least 5 years of professional experience.
At least 3 years in medical device marketing, product management, or a related commercial or technical role.
Experience supporting new product development and/or product launches in a regulated industry.
Strong cross-functional leadership and the ability to influence without direct authority.
Excellent communication and presentation skills, including with surgeons and senior leaders.
Ability to travel up to approximately 25%, including domestic and international travel.
MBA or advanced degree preferred.
Experience in orthopaedics or sports medicine preferred.
Hands-on experience with stage-gate development, Launch Excellence, or similar launch processes preferred.
Experience in both upstream and downstream marketing preferred.
Experience working with KOLs and running VOC programs preferred.

Benefits

Pension plan
401(k) savings plan
Long-term incentive program
Vacation
Sick time
Holiday pay
Parental leave
Bereavement leave
Caregiver leave
Volunteer leave
Military spouse time-off

Company overview

Johnson & Johnson Innovative Medicine is the pharmaceutical division of Johnson & Johnson, leading the way in medical innovation with a relentless focus on bringing transformational treatments to patients worldwide. The company applies rigorous science and compassion to address the most complex diseases of our time, developing groundbreaking medicines across key therapeutic areas including oncology, immunology, neuroscience, and cardiopulmonary medicine. With deep expertise and global reach, Johnson & Johnson Innovative Medicine reimagines how devastating diseases are treated and cured, delivering hope and better care for millions of patients and their families. The organization pioneers the path from laboratory research to clinical application, championing patients every step of the way while maintaining an unwavering commitment to scientific excellence and patient-centered innovation.