Summary

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula's patient acquisition objectives through data-driven management and scale. This is a critical channel for Rula's patient marketing team. You'll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing. You will be an excellent communicator & storyteller, and unafraid to 'make it happen' in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success. You should be comfortable communicating with leadership including the executive team. And you have the drive to win!

Job description

About the Role

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula's patient acquisition objectives through data-driven management and scale. This is a critical channel for Rula's patient marketing team. You'll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing. You will be an excellent communicator & storyteller, and unafraid to 'make it happen' in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success. You should be comfortable communicating with leadership including the executive team. And you have the drive to win!

Required Qualifications

8+ years of related professional experience directly executing and managing affiliate marketing programs
Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
Experience directly managing large budgets / partner spend, i.e. $1M+ per month
Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
Experience with affiliate tracking, attribution, and fraud / compliance auditing
Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

Hands-on experience with Impact
Experience leading a team, VAs, or one or more specialists
Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon
Track record of building / leveraging AI agents to automate affiliate operations
Proficiency with Looker or equivalent data visualization tools
Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Requirements

8+ years of related professional experience directly executing and managing affiliate marketing programs
Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
Experience directly managing large budgets / partner spend, i.e. $1M+ per month
Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
Experience with affiliate tracking, attribution, and fraud / compliance auditing
Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)

Benefits

100% remote work environment
Medical, Dental & Vision
Life & Disability Insurance
FSA/HSA
401(k) Plan
Paid Parental Leave
Employee Assistance Program
Quarterly Department Stipend
Home Office Stipend
Wellness Stipend
Paid Time Off
Company-wide Shutdown Weeks

Company overview

Rula is a mental health care company that operates in the digital healthcare space, providing accessible mental health services through telehealth platforms. The company focuses on connecting individuals with licensed mental health professionals, including therapists, psychologists, and psychiatrists, through convenient online channels. Rula's platform typically offers services such as virtual therapy sessions, psychiatric consultations, and mental health support programs designed to make mental healthcare more accessible and convenient for patients. As a modern healthcare provider, Rula leverages technology to bridge gaps in mental health service delivery, addressing the growing demand for remote mental health support. The company operates within the broader telehealth and digital health ecosystem, contributing to the transformation of traditional mental healthcare delivery models. Rula's services are particularly relevant in today's healthcare landscape where digital solutions are increasingly important for expanding access to mental health resources and reducing barriers to care.