Sr Dir, Neurology Patient Marketing
SERVIER MONDE
Summary
As the Senior Director of Patient Marketing, you will be at the forefront of a groundbreaking, first-in-class launch in the rare neurology landscape, specifically for Becker muscular dystrophy, a disease currently without therapeutic options and representing a monumental unmet patient need. Reporting to the VP Marketing, you will ignite our U.S. patient and caregiver engagement strategy, pioneering innovative, patient-centric campaigns that will fundamentally transform disease awareness, accelerate diagnosis, drive treatment initiation, and foster long-term engagement.
Job description
Role Summary
As the Senior Director of Patient Marketing, you will be at the forefront of a groundbreaking, first-in-class launch in the rare neurology landscape, specifically for Becker muscular dystrophy, a disease currently without therapeutic options and representing a monumental unmet patient need. Reporting to the VP Marketing, you will ignite our U.S. patient and caregiver engagement strategy, pioneering innovative, patient-centric campaigns that will fundamentally transform disease awareness, accelerate diagnosis, drive treatment initiation, and foster long-term engagement.
Primary Responsibilities
Patient Strategy
- Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management
- Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community
- Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families
- Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum
Patient Engagement
- Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints
- Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support
- Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making
Advocacy Collaboration
- Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community
- Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making
- Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape
Launch Leadership
- Lead patient-focused launch readiness workstreams
- Design and deploy innovative frameworks for patient activation and adherence, focusing on the unique challenges of Becker management
- Utilize advanced patient segmentation and journey mapping to personalize engagement strategies and improve health outcomes
- Proactively diagnose and mitigate systemic barriers to early diagnosis, patient engagement, and treatment initiation
Analytics & Insights
- Establish and monitor rigorous Key Performance Indicators (KPIs) to evaluate the organizational impact and ROI of patient-facing initiatives
- Drive the patient market research agenda in partnership with the Insights & Analytics team to uncover deep-seated unmet needs and market shifts
Financial & Agency Management
- Manage Patient marketing budget within +/- 3% of approved plan
- Ensure patient marketing investments generate measurable business outcomes and optimize ROI through data-driven decision making
Requirements
- Bachelor's degree required; MBA preferred
- 12+ years pharmaceutical/biotech marketing experience
- 7+ years patient or consumer marketing
- Demonstrated success launching specialty or rare disease products
- Rare disease and neurology experience strongly preferred
- Strong understanding of patient advocacy organizations and patient services
- Demonstrated experience in developing disease awareness campaigns and patient education strategies
- Proven agency and budget management experience
- Strong understanding of promotional compliance
- Excellent verbal and written communication skills
Benefits
- Medical
- Dental
- Vision
- Flexible time off
- 401(k)
- Life insurance
- Disability insurance
- Recognition programs
Company overview
Servier, officially known as Laboratoires Servier, is a leading international pharmaceutical company founded in 1954 and headquartered in Suresnes, France. As the second largest French pharmaceutical group and the leading independent French pharmaceutical company, Servier operates in close to 140 countries worldwide, with 82% of its sales generated outside France. The company specializes in three main therapeutic areas: oncology, cardiometabolism & venous diseases, and neurology, with a particular focus on becoming a significant player in oncology, especially for rare cancers. Servier is governed by a unique non-profit foundation model that preserves its independence and allows for long-term strategic vision. The company invests approximately 20% of its brand-name medicine revenue into research and development annually, employing over 22,000 people globally, including 3,000 dedicated to R&D. With revenue of €5.9 billion in 2023/2024, Servier maintains 13 production sites and 6 research centers worldwide, producing 95.8% of active ingredients for its brand-name medicines in France. The company has established itself as a world leader in cardiology and hypertension treatments while expanding its oncology portfolio through strategic acquisitions and partnerships.