Sr. Director, MASH/ALD Brand Lead & Pipeline
GSK
Summary
The role serves as the commercial Brand Lead for MASH/ALD assets and as the primary U.S. commercial authority for the broader Hepatology/Immunology pipeline and portfolio. The role has end-to-end accountability for pipeline strategy from early development through launch readiness and lifecycle management.
Job description
Position Summary
The role serves as the commercial Brand Lead for MASH/ALD assets and as the primary U.S. commercial authority for the broader Hepatology/Immunology pipeline and portfolio. The role has end-to-end accountability for pipeline strategy from early development through launch readiness and lifecycle management.
Key Responsibilities
- Serve as the commercial and Brand Lead for MASH/ALD assets, owning and shaping the commercial strategy and leading cross-functional commercial planning and launch-readiness activities.
- Own U.S. pipeline and portfolio strategy for Hepatology/Immunology assets, establishing the commercial vision and prioritization logic that guide investment and launch-readiness decisions from Phase 2 through Local Operating Company (LOC) activation.
- Define and deliver U.S. market analyses, competitive assessments, and commercial assumptions for Hepatology/Immunology pipeline assets.
- Serve as the single point of accountability for U.S. commercial input at early stage-gates, representing the voice of U.S. HCPs, patients, and payers in development decisions.
- Build and own the pre-launch commercial foundation for priority Hepatology/Immunology pipeline assets, including input to the target product profile (TPP), positioning hypotheses, customer segmentation frameworks, and initial value proposition development.
- Deliver stage-gate recommendations to global teams for Phase 2, 2b, and 3 decisions, clearly articulating the U.S. commercial opportunity, risk, and go/no-go rationale.
- Establish and evolve a long-range portfolio vision for Hepatology/Immunology, including asset prioritization, sequencing, and strategic planning.
- Lead U.S. portfolio and lifecycle strategy across in-line and pipeline Hepatology/Immunology assets, ensuring consistency across brand strategy, commercial objectives, and Medical-owned strategy.
- Develop market maps for the current and future Hepatology/Immunology portfolio, accounting for customer and patient needs, financial impacts, and the evolving healthcare landscape.
- Create and implement portfolio strategies in partnership with global counterparts, including U.S.-specific initiatives.
- Translate commercial and environmental assessments into forward-looking insights on how patient, marketplace, and customer needs may evolve.
- Leverage insights from in-line brand performance, customer experience, external experts, and competitive trends to inform portfolio strategy, indication prioritization, and lifecycle management.
- Maintain an evolving perspective on reimbursement trends and market access dynamics to inform pipeline, commercial, and portfolio strategy.
- Develop and maintain deep expertise in the brand narrative, disease landscape, competitive dynamics, and customer segments for priority assets.
- Work alongside U.S. Health Outcomes, Medical Affairs, and Market Access to maintain a working command of the clinical, health outcomes, and economic evidence supporting brand value positioning and early payer strategy.
- Evaluate and recommend innovative go-to-market models for Hepatology/Immunology medicines, including differentiated approaches to customer engagement, channel strategy, and P&L optimization.
- Serve as the primary U.S. commercial authority at global governance forums, including the Forecast Review Committee (FRC), Portfolio Investment Board (PIB), and relevant stage-gate committees.
- Function as a delegated U.S. commercial decision-maker and strategic advisor to the Marketing VP for pipeline- and portfolio-related decisions.
- Build and maintain strong relationships with strategy and business unit leadership to ensure consistent U.S. input into global portfolio and pipeline decisions.
- Evaluate business development opportunities relevant to the U.S. Hepatology/Immunology portfolio and provide commercially grounded recommendations.
- Own the pipeline and portfolio strategy budget, including market research, competitive intelligence, and pipeline analytics.
- Collaborate with Forecasting & Finance to ensure an accurate outlook for U.S. Hepatology/Immunology launches, develop financial assumptions for pipeline assets, and identify additional value opportunities.
- Provide strategic leadership across pipeline strategy and early commercialization, establishing clear direction, high standards, and effective ways of working across cross-functional teams.
- Set and maintain high standards for analytical rigor, commercial thinking, and stakeholder engagement.
- Contribute actively to succession planning, talent development, and organizational health across the Hepatology/Immunology commercial organization.
- Collaborate with senior leaders across U.S. business units, Global Therapy Areas, Therapy Area Research Leaders, Medical Development Leads, Forecasting & Finance, Health Outcomes, and Business Development.
- Lead cross-functional commercial planning for MASH/ALD and build and maintain strong relationships with Brand Leads, Medical Affairs, Market Access, and Commercial Leadership.
- Work seamlessly across key stakeholders in Sales, Insights & Analytics, Finance, Medical, and Global Product Strategy (GPS).
Requirements
- Bachelor's degree is required (e.g., Marketing, Business, Life Sciences, or a related field).
- Minimum of 10 years of experience in pharmaceutical, biotech, or healthcare roles (e.g., brand marketing, new products or pipeline strategy, medical or clinical, market access, insights and analytics, or portfolio strategy), with Hepatology/Immunology experience in at least one of these functions.
- In-line brand marketing or brand management experience, ideally as a Brand Lead in specialty pharmaceutical or biotech, with direct accountability for developing brand strategy, positioning, customer segmentation, or launch planning for HCP-facing specialty assets.
- Experience with HCP- or patient-administered specialty medicines.
- Experience owning commercial strategy for pipeline and/or in-line assets.
- Experience leading cross-functional portfolio and/or pipeline initiatives.
- Experience leading strategic discussions with executive leadership, grounded in data-driven commercial insights.
- Experience managing budgets and investment priorities across a program or multi-asset portfolio.
- Direct people leadership experience, with a track record of developing talent and building high-performing teams.
- Advanced degree strongly preferred (e.g., MBA, master's degree, or equivalent).
- Demonstrated Hepatology/Immunology marketplace experience, including a deep understanding of patients, customers, competitors, and business drivers across relevant specialties.
- Demonstrated leadership in portfolio, pipeline, or new product strategy, including experience leading assessments of go-to-market models and P&L optimization initiatives.
Benefits
- Health Insurance
- Comprehensive benefits program
Company overview
GSK plc (formerly GlaxoSmithKline) is a British multinational pharmaceutical and biotechnology company headquartered in London, England. Founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham, GSK has grown to become one of the world's leading healthcare companies with operations in over 150 countries. The company specializes in researching, developing, and manufacturing prescription medicines, vaccines, and consumer healthcare products. GSK's therapeutic areas include respiratory diseases, HIV/AIDS, oncology, immunology, and infectious diseases. The company is particularly renowned for its vaccine portfolio and has been at the forefront of developing treatments for major global health challenges. With approximately 70,000 employees worldwide, GSK maintains a strong commitment to scientific innovation and has a significant presence in key markets including the United States, Europe, and emerging economies. The company's mission is to unite science, technology, and talent to get ahead of disease together, aiming to positively impact the health of 2.5 billion people by the end of the decade.