Sr. Director, Product Management - Connected Care Group

Role Overview

The Director, Head of Product Management has two core responsibilities: reviewing and owning the existing portfolio of products within DP&I (products already on the market and products in the pipeline messaged to launch), and creating an Innovation Product Management function for ideating, triaging, and delivering new product ideas with a focus on product-market fit. This role reports into the VP of Product Management for DP&I and encompasses Product Management for DP&I with global responsibility across 4 products and 20+ software applications.

Essential Duties and Responsibilities

• Responsible for Product Management for the DP&I division
• Manage a team of Product Managers to develop, enhance, and deliver products that meet customer needs and business objectives
• Define the vision, strategy, and roadmap for products within the DP&I portfolio
• Own the product roadmaps and ensure linkage to overall portfolio strategy, especially with Connected Care
• Lead the review of existing products and pipelines, re-setting and refining internal commitments and messaging
• Identify gaps in team processes and operations and help implement playbooks, KPIs, and operating mechanisms to drive repeatable success in a scalable manner
• Help direct the review and prioritization of R&D investments
• Work closely with R&D and business stakeholders to ensure alignment on feature requirements, roadmaps, and timelines
• Ensure partnership with Product Managers and cross-functional product teams including engineering, sourcing, service, compliance, regulatory, and quality to manage the entire product line life cycle
• Collaborate with management on engineering teams so that teams plan and design features while managing problems/scope to release products on time
• Work with the Head of Marketing on market research to identify customer needs and gather feedback from users/stakeholders
• Prioritize market, product, and clinical research that identify and define opportunities to support business cases and growth
• Support the team to understand market sizes, addressable segments, pricing, market dynamics, competition, share position, and customer drivers across geographies
• Facilitate competitive intelligence activities, especially tied to products within immediate portfolio
• Create market-specific offerings across the various global geographies
• Develop KPIs to track success pre-market, intra-market, and end-of-life for the portfolio of products

Innovation Product Management

• Create a means of sourcing internal innovation ideas from Segments, Divisions, Functions, and DP&I partners (R&D, Sales, Marketing, Growth Strategy)
• Develop internal brainstorming and ideation paths for new ideas
• Create a system for prioritizing, financially modeling, funding, and bringing ideas to create via Product Management
• Tie ideas to key internal sponsors and financing so that they have a multi-year runway for development
• Monitor innovation products and projects via KPIs and re-allocate funding over recurring time periods

Marketing Collaboration

• Promote, position, and support sales of products to target markets, generating demand and brand awareness
• Support Product Management on market research to identify customer needs and gather feedback
• Develop marketing strategies and campaigns to promote products
• Manage the Baxter, portfolio, and product brands including identity, messaging, and positioning
• Run and/or influence advertising, public relations, and social media activities in collaboration with Product Management and the Communications team
• Partner with Product Management to track and analyze market trends and competitor activities
• Conduct on-going assessment of sales results to determine sales and marketing program effectiveness
• Develop evidence-based marketing collaterals
• Create compelling value proposition for Connected Care relevant to target customer and aligned to local market dynamics

General & Strategy

• Help drive the evolution to a recurring revenue model with software, services, and connected solutions
• Work cross-functionally with business units, region/country teams, and functions to brainstorm, develop, launch new products and services, and position effectively
• Engage leadership and key internal stakeholders to gain alignment on commercial execution plans to support global Connected Care business objectives
• Create a stakeholder management process for key executives, partners, and colleagues
• Brief executive team on statuses and risks to product and marketing deadlines/roadmaps/timelines
• Inform team and team strategy based on continual interactions with prospects, customers, and partners
• Partner with commercial and marketing teams in global and regions to support effective product launches and ongoing portfolio management
• Define processes and GTM strategy to connect solutions to the right customers
• Identify emerging trends and new business growth opportunities within or adjacent to current offerings to shape strategic priorities