Sr. Manager, Direct to Patient Marketing - Media & Partnerships

In this role, a typical day will include:

• Serve as primary business lead for media and partnership agency relationships.
• Direct media agency planning processes, investment recommendations, and performance reporting to deliver integrated paid media strategies and execution.
• Partner closely with Brand Marketing, Content Marketing, Retail Marketing, Analytics, and Digital teams to ensure integrated execution.
• Partner with analytics teams and media agencies to define measurement frameworks, KPIs, attribution approaches, and optimization plans.
• Utilize AI-enabled marketing tools and advanced analytics to improve planning, targeting, performance measurement, and operational efficiency.
• Identify, evaluate, negotiate, and manage consumer-facing partnerships that accelerate awareness, consideration, trial, and conversion.
• Lead partnership planning from business case development through execution and post-program evaluation.
• Originate and develop integrated marketing activations with retail partners, affinity organizations, influencers, publishers, and complementary brands.

WHAT YOU'LL BRING TO ALCON:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
• 7 Years of Relevant Experience
• 5 Years of Demonstrated Leadership
• The ability to fluently read, write, understand and communicate in English
• Travel requirements: 15%
• Relocation/Sponsorship Assistance: Not Available

Preferred

• Experience in healthcare, medical device, consumer health, vision care, or another regulated industry.
• Experience supporting direct-to-consumer, DTC, direct-to-patient, or patient marketing initiatives.
• Experience developing integrated media plans across paid social, digital, programmatic, search, retail media, and emerging channels.
• Experience originating, evaluating, negotiating, executing, and measuring consumer-facing partnerships.
• Experience managing media, digital, performance marketing, or influencer agencies.
• Experience activating partnerships with affinity or membership organizations, creators or influencers, publishers, retail partners, complementary brands, or sports and entertainment properties.
• Experience translating consumer, cultural, audience, and performance insights into actionable media or partnership recommendations.
• Experience influencing cross-functional stakeholders and leading complex initiatives through ambiguity.
• Experience using AI-enabled marketing tools or advanced analytics to improve targeting, measurement, optimization, or operational efficiency.