Sr. Manager, Omnichannel Strategy & Digital Transformation

Key Responsibilities

• Own the corporate engagement plan for Gilead — content approach, publishing cadence, and channel mix — under the editorial standard set by the Sr. Director.
• Manage the corporate content calendar across owned social and engagement channels, balancing planned narrative moments against real-time opportunity.
• Translate corporate narrative and Public Affairs priorities into channel-appropriate execution, working with the internal communications, policy, and functional teams who originate the material.
• Serve as the internal subject-matter expert and day-to-day point of contact for corporate engagement across the Public Affairs function.
• Write creative briefs that produce usable work, and hold the quality bar on what comes back.
• Direct agency partners across creative production and social content, managing scope, timelines, revisions, and delivery against the standard.
• Produce light social assets in-house using established brand templates where speed or volume makes agency routing impractical.
• Brief creative into paid campaigns for the corporate portfolios, coordinating execution with the media discipline owner and agency partners.
• Quality-control creative and placements before they run, including brand safety, adjacency, and format compliance.
• Interpret cross-channel performance and feed insight back into the next flight.
• Work within the media standards, audience targeting approach, and budget allocation set by the media discipline owner.
• Manage the social listening program day to day — directing the monitoring agency, maintaining the queries and competitor set, and running the reporting cadence.
• Translate listening insight into content opportunity and competitive context for the corporate portfolios.
• Surface emerging reputational risks promptly on the established escalation path to Public Affairs leadership and Corporate Communications.
• Own corporate channel performance — engagement, reach, share of voice, sentiment, completion — and report against the enterprise measurement framework.
• Use performance data to adjust content mix, cadence, and creative approach.

Basic Qualifications

Bachelor's Degree and Eight Years' Experience OR Masters' Degree and Six Years' Experience

Preferred Qualifications

• 5+ years in corporate social, digital communications, or content and channel management, ideally within regulated, reputation-sensitive, or enterprise environments.
• Demonstrated ownership of a corporate or brand channel end to end — plan, calendar, execution, and performance — not solely campaign support.
• Working knowledge of paid media mechanics beyond social, sufficient to brief, quality-control, and interpret agency-led campaigns across the channels listed above.
• Strong editorial and creative judgment, with the ability to set and hold a standard on agency output.
• Background in public affairs, corporate communications, or reputation management, either in-house or agency-side.
• Practical production capability with brand templates and platform-native formats; working fluency in Adobe Creative Suite or equivalent for light asset creation.
• Experience with enterprise social publishing and listening platforms (e.g. Sprinklr, Sprout Social, Brandwatch, Talkwalker), and the judgment to distinguish noise from an emerging issue.
• Comfort with web and campaign analytics (e.g. GA4, platform-native reporting) and the measurement vocabulary above.
• Proven comfort operating inside Legal, Medical, and Regulatory review and governance workflows, with content that consistently clears compliance.
• Excellent collaboration and stakeholder-management skills in a matrixed, cross-functional organization, including comfort advising senior leaders.
• Experience in pharmaceutical, biotech, or another regulated industry.
• Familiarity with policy, health-trade, or advocacy media environments.
• Experience supporting a global or highly matrixed corporate environment.