Sr. Marketing Manager- Healthcare Informatics
Siemens Healthineers
Summary
At Siemens Healthineers, your work will help develop and execute marketing strategies for our diagnostic informatics / digital health solutions. As the Senior Marketing Manager-Healthcare Informatics, you will lead the marketing strategy and commercialization to drive product positioning, market adoption, customer engagement, and commercial growth by translating complex technical capabilities into compelling customer value propositions for laboratories, health systems, and healthcare networks across the United States. This role sits at the intersection of technology, strategy, and storytelling, partnering closely with Sales, the Leadership teams, and Global Marketing, to bring innovative Diagnostics IT solutions to market while representing the voice of U.S. customers.
Job description
What You’ll Do
- Lead, develop and execute U.S. go-to-market strategies for the diagnostics informatics products to include strategic marketing plans that meet the revenue objectives.
- Create differentiated positioning and messaging based on customer needs, market trends, competitive insights and engagement with sales organization.
- Partner with product management, sales, medical, and regional marketing teams to drive sales pipeline growth and customer adoption.
- Develop sales enablement tools, customer presentations, digital campaigns, and thought leadership content.
- Maintain and update sales enablement tools.
- Develop and deliver impactful training for specialist sales teams.
- Lead interaction and partner with community of Informatics Sales Specialists to maximize knowledge and shape business performance.
- Support product launches, industry conferences, webinars, and customer events including onsite customer sites, and Tarrytown NY HQ customer visits and selected Mobile Labs events.
- Cultivate and develop customer reference sites specific to informatics portfolio.
- Monitor business performance, market dynamics, and customer feedback to optimize marketing programs.
- Collaborate with global and regional stakeholders to ensure marketing alignment and execution.
- Influence global product decisions as the voice of U.S. customers.
- Comfortable developing and presenting to internal and external stakeholders in 1:1 and group settings.
- Complies with U.S. FDA regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
- Travel up to 40% of the time.
- Performs other related duties and responsibilities as assigned.
What You’ll Bring
- Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field; MBA preferred.
- 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.
- Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics.
- Proven experience with product marketing, product launches, and go-to-market strategy.
- Excellent communication, presentation, and storytelling skills as the brand ambassador for the product line.
- Ability to translate technical concepts into customer-focused value propositions.
- Ability to solve problems internal and external issues with a growth mindset and disposition to change management.
- Experience conducting market analysis and competitive intelligence.
- Strong project management and cross-functional leadership capabilities.
- Proficiency with digital marketing, CRM, analytics, and marketing automation tools.
- Results-oriented with strong commercial acumen and customer focus.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field; MBA preferred.
- 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.
- Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics.
- Proven experience with product marketing, product launches, and go-to-market strategy.
- Excellent communication, presentation, and storytelling skills as the brand ambassador for the product line.
- Ability to translate technical concepts into customer-focused value propositions.
- Ability to solve problems internal and external issues with a growth mindset and disposition to change management.
- Experience conducting market analysis and competitive intelligence.
- Strong project management and cross-functional leadership capabilities.
- Proficiency with digital marketing, CRM, analytics, and marketing automation tools.
- Results-oriented with strong commercial acumen and customer focus.
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Life Insurance
- Long-Term Disability Insurance
- Short-Term Disability Insurance
- Paid Parking or Public Transportation
- Paid Time Off
- Paid Sick and Safe Time
Company overview
Siemens Healthineers is a German multinational medical technology company specializing in diagnostic and therapeutic imaging, laboratory diagnostics, and molecular medicine. Founded in 2017 as a spin-off from Siemens AG, the company has established itself as a global leader in healthcare technology with a comprehensive portfolio that addresses the complete care continuum for many of the world's most threatening diseases. With approximately 69,500 employees worldwide and operations in over 70 countries, Siemens Healthineers generates annual revenues exceeding €21 billion. The company's product offerings span across four main business segments: Imaging (including CT, MRI, ultrasound, and X-ray systems), Diagnostics (laboratory and point-of-care testing), Varian (cancer care and radiation therapy), and Advanced Therapies. Siemens Healthineers is particularly renowned for pioneering breakthroughs in medical imaging, having developed the world's first commercial PET/CT scanner and continuing to innovate in areas such as artificial intelligence, digital health solutions, and precision therapy. The company's commitment to research and development, with annual investments of approximately €1.5 billion, drives its mission to pioneer breakthroughs in healthcare for everyone, everywhere, sustainably.