Sr. Marketing Technology Strategist
Tandem Diabetes Care
Summary
The Sr. Marketing Technology Strategist develops, maintains, and improves user-facing website content and functionality. This role partners across the company with regulatory, legal, privacy, IT, UX design, and other cross-functional stakeholders to create engaging, optimized web experiences.
Job description
Responsibilities
- Build and maintain user-facing website features using HTML, CSS, and JavaScript.
- Provide consultative guidance to business partners and work with external partners to communicate architecture content models, website platform capabilities, taxonomies/component system, and flexibility of style sheets to determine level of effort and technical feasibility.
- Develop responsive content interfaces and test UX across browsers and devices.
- Support the technical implementation and execution of updated privacy policies, accessibility guidelines, compliance requirements, and procedure standards across marketing websites and privacy technology (e.g., cookie management).
- Partner with IT to perform code reviews and participate in technical discussions.
- Update and maintain content across the company website ecosystem, including more than 35 website instances that support global business.
- Support website maintenance and analytics using Google applications, including Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and related tools.
- Collaborate with marketing automation partners to manage campaigns and forms for web-based and email-based delivery.
- Ensure compliance with company policies, including Privacy/HIPAA requirements and other legal and regulatory standards.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Digital Media, Graphic Design, User Experience, or an equivalent combination of education and applicable job experience.
- At least 7 years of relevant industry experience, including experience with enterprise web content management systems.
- Proficiency in HTML and CSS.
- Understanding of web design principles and best practices for website usability and UX/UI.
- Experience using CMS platforms, such as Contentful or similar systems.
- Experience using privacy compliance web tools, such as OneTrust, Freshpaint, or similar platforms.
- Experience using Google applications, including Google Analytics (GA4) and Google Tag Manager (GTM).
- Familiarity with marketing automation systems, such as Marketo, Eloqua, or similar platforms.
- Strong problem-solving skills and demonstrated ability to collaborate across functions.
- Strong written and verbal communication skills.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Digital Media, Graphic Design, User Experience, or equivalent combination of education and applicable job experience
- At least 7 years of relevant industry experience, including experience with enterprise web content management systems
- Proficiency in HTML and CSS
- Understanding of web design principles and best practices for website usability and UX/UI
- Experience using CMS platforms, such as Contentful or similar systems
- Experience using privacy compliance web tools, such as OneTrust, Freshpaint, or similar platforms
- Experience using Google applications, including Google Analytics (GA4) and Google Tag Manager (GTM)
- Familiarity with marketing automation systems, such as Marketo, Eloqua, or similar platforms
- Strong problem-solving skills and demonstrated ability to collaborate across functions
- Strong written and verbal communication skills
Benefits
- Bonus
- Health insurance
- Retirement plan
- Competitive compensation package
Company overview
Tandem Diabetes Care is a global medical device company specializing in advanced insulin delivery systems and diabetes management technologies. Founded in 2006 and headquartered in San Diego, California, the company has established itself as a leader in automated insulin delivery systems. Tandem's innovative product portfolio includes the Tandem Mobi system and t:slim X2 insulin pump, both featuring Control-IQ advanced hybrid closed-loop technology that significantly reduces the burden of diabetes management. The company's approach combines medical device expertise with consumer electronics design principles, creating user-friendly devices that have made Tandem the #1 recommended insulin pump brand among people living with diabetes for four consecutive years. With a workforce of 1,001-5,000 employees, Tandem operates globally, developing integrated solutions that connect insulin pumps with mobile applications and cloud-based platforms to provide comprehensive diabetes care. The company's mission focuses on creating new possibilities for patients, their loved ones, and healthcare providers through continuous innovation in diabetes technology.