Sr. Vice President, Marketing & New Product Strategy

Job Summary

The Senior Vice President, Marketing & New Product Strategy is a senior commercial leader responsible for setting and delivering the commercial strategy for ARS Pharmaceuticals' current and future portfolio. Reporting to the Chief Commercial Officer, this role leads four areas critical to the company's growth: the U.S. marketing function for neffy®, New Product Planning for the pipeline, management of neffy® ex-US supply partnerships, and Public Relations and Advocacy.

Essential Duties & Responsibilities

Marketing Leadership

• Provides strategic direction and inspirational leadership to the marketing organization, accountable for the neffy® brand strategy and annual brand plan.
• Leads a core strategy centered on driving healthcare provider (HCP) behavior change, developing and executing HCP strategies, messaging, and programs that increase prescribing and adoption of neffy® across priority specialties and segments.
• Leads a precise, consumer strategy, deploying targeted, data-driven campaigns that reach the highest-value patient and caregiver audiences.
• Leads the full marketing mix, including omnichannel and digital programs, by fully leveraging external agency partners and effectively partnering with the promotional review committee.
• Establishes clear brand performance tracking and diagnostics, applies advanced analytics to inform decisions, and rapidly develops action plans for course correction.
• Partners with Sales to ensure brand strategy translates into effective field execution, and with Market Access on pricing, contracting, and payer strategy.

New Product Planning & Asset Commercial Leadership

• Serves as the lead for integrated new product planning across the company's development assets, with initial focus on the CSU asset and expanding as the portfolio grows.
• Works in close partnership with the Chief Medical Officer, serving as the commercial counterpart to ensure the development program and the commercial strategy are built together and remain aligned from early planning through launch.
• Leads coordination across Clinical Development, Medical Affairs, Regulatory, CMC, Market Access, Commercial Operations, and Finance to develop the integrated project plan for each asset.
• Develops the target product profile, positioning, segmentation, launch archetype, and pre-launch roadmap for each asset.
• Defines market opportunity, patient journey, treatment pathways, and payer dynamics, and identifies where the company can win.
• Develops commercial assessments that inform go/no-go decisions and portfolio prioritization.
• Applies the same integrated leadership to assets the company may acquire or in-license, partnering with Business Development on commercial evaluation and due diligence.

Ex-US Partnerships

• Serves as the commercial lead for ARS Pharmaceuticals' ex-US supply partners for neffy®.
• Acts as a strategic thought partner to these partners, sharing and gathering insights and ideas for growth.
• Leads regular touchpoints and business reviews to exchange market insights, and coordinates with Supply Chain, Business Development, Legal, and Medical Affairs as needed.

Public Relations & Advocacy

• Leads the Public Relations and Advocacy team, setting the external communications strategy for neffy® and the broader ARS Pharmaceuticals portfolio.
• Builds and maintains strong relationships with patient advocacy organizations, professional societies, and other external stakeholders.
• Oversees media relations and corporate communications.

Budget Management

Manages the marketing, public relations and advocacy, and new product planning budgets to maximize return on investment, monitoring spend regularly and reallocating resources as needed to support business priorities.

Leadership & Compliance

Lead a highly productive and motivated team across marketing, public relations and advocacy, and new product planning. Builds leadership capability within the team, enhances employee engagement, and visibly leads with ARS Pharmaceuticals' culture and values. Ensures all promotional, communications, and partner activities comply with company policies and applicable regulations.