Staff Specialist, Digital Marketing

Your impact

You will bring digital campaigns to life, connecting relevant content with the right audiences to build awareness, deepen engagement, and generate qualified demand. Working across global and regional marketing teams, you will use campaign insights and testing to improve results throughout the customer journey.

Role & responsibilities

• Develop and execute digital campaigns aligned with corporate marketing priorities and commercial goals.
• Manage campaigns across email, paid search, paid social, digital advertising, webinars, and landing pages, from planning and launch through optimization and reporting.
• Partner with corporate, product, and segment marketing to translate brand initiatives, product launches, and scientific content into compelling digital campaigns.
• Develop audience segments, targeting, messaging, and nurture programs that support complex life science buying journeys.
• Coordinate campaign calendars, assets, timelines, and testing plans to ensure timely, accurate execution.
• Collaborate with regional marketing teams to adapt global campaigns to local audiences and market needs.
• Monitor paid media spending and recommend adjustments to improve campaign performance and budget efficiency.
• Work with marketing operations and sales to support lead capture, scoring, routing, nurturing, and follow-up.
• Track and report on campaign KPIs, including engagement, conversion, cost per lead, and pipeline contribution; use findings to recommend improvements.
• Test creative, messaging, landing pages, and audiences to improve engagement and conversion.
• Share digital marketing expertise and document best practices to improve campaign quality, consistency, and efficiency.

Job requirements

• Bachelor's degree in marketing, communications, business, life sciences, or a related field; or equivalent professional experience.
• 8+ years of progressive B2B marketing experience developing and executing digital campaigns that generate qualified demand and contribute to pipeline; experience in genomics, life sciences, or related technical markets preferred.
• Experience collaborating with global and regional teams to deliver campaigns across multiple markets.
• Hands-on experience with paid search, paid social, digital advertising, email marketing, landing page optimization, and lead nurturing.
• Experience with marketing automation platforms, CRM systems, and database marketing; Pardot experience preferred.
• Proficiency in campaign and funnel analysis, budget monitoring, and using data to improve digital marketing performance.
• Understanding of complex B2B buying cycles and how to tailor content and campaigns to different audiences.
• Strong copy-editing skills and judgment in evaluating digital creative, layout, and messaging.
• Strong communication, organization, and project management skills, with the ability to manage complex campaigns independently and coordinate multiple priorities across functions.
• Candidates must have current authorization to work in the United States without the need for present or future sponsorship.