Strategic Expansion Leader- Ultrasound (National)
Philips
Summary
The Strategic Market Expansion Leader will identify, build, and scale commercial opportunities in markets, customer segments, and care settings where the business has limited presence today. This director-level role will develop targeted growth strategies, bring the right teams and partners together, and turn market opportunities into measurable business results.
Job description
The leader will work closely with sales, marketing, business units, clinical teams, service, channel partners, and other stakeholders to assess where to play, define how to win, and equip the organization to execute. The role requires a blend of strategic thinking, market development, customer engagement, and hands-on commercial leadership.
Your Role
- Identify and evaluate attractive markets, customer segments, care settings, and use cases using market research, customer insights, competitive analysis, and business data.
- Build compelling, evidence-based business cases outlining market opportunity, investment requirements, risks, expected returns, and scalability.
- Develop market-entry and expansion strategies, including target customers, value propositions, routes to market, pricing, and resource requirements.
- Translate strategy into actionable commercial plans with clear milestones, ownership, pipeline targets, and performance measures.
- Partner with sales and cross-functional teams to prioritize accounts, shape differentiated offerings, build pipeline, and convert early opportunities into repeatable growth.
- Lead pilots and market development efforts, leveraging customer feedback, strategic partnerships, and performance insights to refine approaches and accelerate scalable growth.
You're the right fit if
- You've acquired significant experience in commercial strategy, business development, market development, sales leadership, or a related role, with demonstrated success identifying and developing new markets, customer segments, or revenue streams and leading cross-functional initiatives from opportunity assessment through launch and scale.
- Your skills include strong commercial judgment and business acumen, with the ability to build business cases, assess market potential, connect strategy to financial outcomes, and effectively navigate complex customers and multiple routes to market.
- You have a Bachelor's degree in Business, Marketing, Healthcare, or a related field; an advanced degree is preferred.
- You must be able to successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
- You're an effective communicator, presenter, negotiator, and relationship builder who can engage senior internal and external stakeholders, operate successfully within a matrixed organization, and influence cross-functional teams without relying solely on direct authority.
This is a field role. Must be able to travel regularly including overnights.
Requirements
- Significant experience in commercial strategy, business development, market development, sales leadership, or a related role
- Demonstrated success identifying and developing new markets, customer segments, or revenue streams
- Experience leading cross-functional initiatives from opportunity assessment through launch and scale
- Strong commercial judgment and business acumen
- Ability to build business cases and assess market potential
- Ability to connect strategy to financial outcomes
- Ability to navigate complex customers and multiple routes to market
- Bachelor's degree in Business, Marketing, Healthcare, or a related field
- Advanced degree preferred
- Effective communicator, presenter, negotiator, and relationship builder
- Ability to engage senior internal and external stakeholders
- Ability to operate successfully within a matrixed organization
- Ability to influence cross-functional teams without direct authority
- Must be able to travel regularly including overnights
- US work authorization required; no visa sponsorship
Benefits
- Paid time off
- 401(k) Matching
- Health Savings Account
- Stock Purchase Plan
- Education Reimbursement
- Company Fleet Vehicle
Company overview
Koninklijke Philips N.V., commonly known as Philips, is a Dutch multinational health technology company that has evolved from its origins as a consumer electronics conglomerate into a leading global healthcare solutions provider. Founded in 1891 in Eindhoven, Netherlands, Philips has transformed its business focus since the 2010s to concentrate exclusively on health technology. The company operates through three main divisions: Diagnosis and Treatment, which manufactures advanced medical imaging equipment including MRI, CT, and ultrasound scanners; Connected Care, specializing in patient monitoring systems and respiratory care products under the Respironics brand; and Personal Health, producing consumer healthcare products like electric shavers, Sonicare toothbrushes, and Avent childcare items. With 68,419 employees worldwide and annual revenues of €18.02 billion (2024), Philips maintains its global headquarters in Amsterdam while operating manufacturing, R&D, and sales facilities across 26 countries. The company has strategically divested its consumer electronics, lighting, and home appliance businesses to become a pure-play health technology organization, positioning itself at the forefront of medical innovation and digital healthcare solutions.