SVP, Creative Director, Art

Primary Responsibilities

• Demonstrate leadership qualities by collaborating with leadership partners (copy and account), motivating the team, inspiring original thinking, and keeping morale high
• Lead concepting initiatives, contributing work, ensuring creative briefs are inspired and focused, evaluating work using SPARK criteria, and selling work to clients
• Partner with account/strategy/medical to develop proactive recommendations in anticipation of market events
• Stay abreast of creative trends and collaborate with CX team to recommend new technologies/social media approaches to grow business
• Establish and maintain productive partnership with SVP, Creative Director/Copy
• Proactively seek opportunities for improvements within assigned business group and department and offer executable solutions
• Keep Executive Creative Director briefed on major creative projects in a timely manner and contribute to achieving departmental goals
• Work closely with VP, Associate Creative Director(s), Art to ensure all final products demonstrate the highest quality creative and effectively communicate brand messages
• Establish credibility with Clients at all levels by demonstrating knowledge of Client's business and team members
• Exhibit strong content knowledge and work with UX/strategy group to ensure art teams are up-to-date on digital innovation and market shifts
• Keep abreast of award-winning creative and the current promotional environment for assigned therapeutic categories and help teams identify and prepare work for award submissions

Brand Champion

• Act as a brand steward, maintaining the integrity and excellence of each brand in all materials developed
• Be knowledgeable about all forms of art execution, including photography, CGI, motion, music, and sound, and make recommendations for sourcing in partnership with Link9
• Consistently provide fresh, unique, creative and strategic thinking for all brand marketing/advertising initiatives
• Ensure that Agency work is on strategy and contributes to growing the Client's business
• Work as a team with copywriters to develop conceptual approaches to meet Client objectives
• Act as gatekeeper to ensure all final products released demonstrate only the highest quality creative and effectively communicate brand messages to targeted customers
• Be an effective presenter and clearly communicate creative concepts and rationale for design choices to team and clients and/or new business prospects
• Demonstrate ability to zoom in and out (big picture thinking as well as attention to details) as necessary

Collaborator

• Collaborate effectively with Client/Agency Creative, Account, Customer Experience teams
• Work collaboratively with the Imaging team, DEI, and art buying during concepting, and studio for file archiving
• Help create a collaborative work environment among all departments and demonstrate ability to handle conflicts in a positive, professional and productive manner
• Work with account service from beginning to end of projects, ensuring each one meets creative, strategic, and budgetary goals
• Maintain positive relationships with and utilize internal and OHG business group departments (editorial, project management) appropriately

Senior Vice-President Responsibilities

• Uphold the company values in all decisions and interactions: Open Mind, Brave Heart, Ready Hands
• Present a professional and positive image of Biolumina both internally and externally
• Act as an advocate and leader of Biolumina; make decisions with the Agency's and employees' best interest in mind
• Act as a mentor to all within Agency
• Provide leadership within their department as well as across the Agency
• Solicit feedback/suggestions that could impact agency policy and operations
• Proactively manage the overall health of the team/department/business
• Identify, recruit, train and develop talent
• Inspire direct reports to learn, teach, and mentor
• Teach direct reports the importance of fiscal responsibility
• Ensure agency leadership is informed of team/department information when it could have effects on the business