Therapy Development Specialist - Northeast Region

General Summary

The Therapy Development Specialist is a field-based role responsible for supporting therapy awareness, program development, and care pathway optimization across assigned hospital accounts. This position partners with physicians, nursing leaders, administrators, and internal cross-functional teams to identify opportunities, strengthen coordination of care, and support adoption of therapy solutions for patients with venous thromboembolism (VTE), including pulmonary embolism and deep vein thrombosis. The Therapy Development Specialist serves as a strategic partner to both internal and external stakeholders by helping to advance clinical and operational initiatives within targeted health systems. This role is focused on account engagement, education, and program development, and is not intended to function as a routine procedural support or case coverage role.

Specific Duties and Responsibilities

• Act as a regional VTE care path expert, driving improved care path knowledge across the regional teams you support while supporting a broad coalition of customers, including treating and managing physicians, administration, staff, and other personnel to drive VTE program optimization by acting as a liaison between Penumbra (PEN) and all key stakeholders. Must be able to prioritize key account work across multiple regions.
• Develop and execute education and clinical care path strategies, drive (or support) clinical program development plans through innovative field education programs.
• Manage account education initiatives throughout the project lifecycle and effectively communicate with regional sales team throughout.
• Identify and develop care path KOL's and educational resources to leverage.
• Identify, organize, and execute local/regional care path tradeshows & conferences and other meetings to optimize product and therapy awareness regionally.
• Represent marketing as a key point of contact within a defined Sales region.
• Work closely with field sales leaders, sales, and clinical teams.
• Be the regional expert in clinical data related to thrombectomy and stay current with product and therapy data and Penumbra collateral to incorporate messaging for raising therapy awareness.
• Assist with local PR initiatives related to the launch of products working with hospital marketing, Penumbra product marketing, and Penumbra communications team to drive therapy awareness in the local market.
• Drive understanding of patient & clinician insights within the therapy, including patient and care path physician behavior.
• Establish and foster relationships with key customers and key opinion leaders within assigned region to enable podium representation of Penumbra products and to ensure that launches and programs are relevant to drive understanding and adoption of related products.
• Assist in anticipating and responding to the needs of customers.
• Ability to utilize analytic methods to capture and evaluate regional activities, including analysis and recommendation of new opportunities, and adapt new processes and strategies, as necessary.
• Promote and maintain the Penumbra brand-raising therapy awareness within the assigned region.
• Collect and share intelligence with managers on relevant competitive products, activities, and/or therapies for competitive products.
• Adhere to the Company's Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.

Position Qualifications: Minimum Education and Experience

• Bachelor's degree required in nursing, healthcare, life sciences, business, marketing, or a related field with 5+ years of relevant experience in healthcare, medical device, clinical program development, hospital leadership, downstream marketing, or a related field-based role required.

Additional Qualifications

• Demonstrated experience in hospital-based program development, quality improvement, care pathway optimization, service line development, or stakeholder engagement preferred.
• Experience in VTE (Venous Thromboembolism), PE (Pulmonary Embolism), DVT (Deep Vein Thrombosis), cardiovascular services, critical care, emergency medicine, interventional services, or related acute care settings preferred.
• Proven ability to work effectively with multidisciplinary hospital teams, including physicians, nursing leadership, quality leaders, and administrative stakeholders.
• Strong understanding of hospital systems, clinical workflows, and the complexities of care pathway development preferred.
• Strong organizational, project management, and prioritization skills, with the ability to manage multiple initiatives across a broad geography.
• Demonstrated ability to work independently while collaborating effectively across internal and external teams.
• Strong analytical, problem-solving, and strategic thinking capabilities.
• Ability to adapt to evolving business needs and customer priorities.
• Solid organizational skills and the ability to routinely work on multiple tasks with multiple people while effectively prioritizing work in an environment of often competing priorities.
• Excellent interpersonal, communication, and negotiation skills for a wide variety of audiences, including sales & marketing leadership, and the ability to develop strong relationships with internal and external customers and marketing partners.

Working Conditions

• Field-based, remote position requiring frequent travel throughout assigned territory and other business locations as needed.
• Business travel from 80% or more (US), with overnight stays 50%-75% of the time. Ability to travel extensively by car and plane.
• Willingness and ability to conduct company business outside of the typical Monday through Friday, 8:00am to 5:00pm, work schedule including early mornings, evenings, and occasional weekends, in support of customer and business needs.
• Requires some lifting and moving of up to 20 pounds.
• Potential exposure to blood-borne pathogens, infectious disease, and radiation.
• Must be able to work in Cath Labs or ORs with radiation exposure. Wear a lead apron for long periods of time (2-3hrs on average). Must be able to wear all required personal protective equipment (PPE).
• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.
• Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.