Thought Leader Liaison U.S. Hematologic Oncology and Transplant TX OK AR

The Thought Leader Liaison (TLL), U.S. Hematologic Oncology and Transplant role is a field-based, marketing role that works closely with multiple myeloma Key Opinion Leaders (KOLs) to ensure cross-functional commercial resources are made available as appropriate.

Main Responsibilities

The TLL job responsibilities are focused in three key areas. All TLL interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.

KOL Engagement and Advocacy Development

• Align with cross functional teammates, to orchestrate resources with the top KOLs, as determined by Brand Team through influence and centers of excellence mapping
• Identify, profile, cultivate and maintain long-term relationships with KOLs within the oncology community
• Engage in on-label conversations focused on topics such as product, disease state, and company, at appropriate venues
• Execute unique, on-label, and approved KOL programming (e.g. disease state and product) as directed by leadership
• Compliantly collaborate and communicate with the field team on each assigned KOL, to ensure strategic and tactical cohesiveness
• Serve as single point of contact to resolve KOL issues
• Execute a customer centric needs based approach with targeted KOLs
• Plan and execute KOL engagements and executive encounters at local, regional and national conferences; POAs; field visits, and other venues as directed in a compliant manner

Market Insights

• Capture feedback derived from brand needs through live interactions with targeted customers and KOLs
• Work with targeted KOLs to obtain feedback on new and existing brand-related marketing strategies/materials (all materials and programs a TLL will request feedback will be approved by legal, compliance and regulatory)
• Participate as member of cross-functional brand team(s) to provide feedback on strategy, messaging, and tactical execution and novel programming ideas and concepts
• Provide competitive intelligence gained through interactions to help shape strategy.
• Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards, capturing feedback to inform brand decisions.
• Identify, align, and recruit appropriate HCP consultants to engage to meet the need profiled by marketing leaders to meet the organizational goal for each project.

Speaker Bureau Operations and Content

• Assist with on-label KOL development, including identification and/or training/coaching of promotional speakers with approved slide decks and materials
• Assist in the execution of speaker contracting when requested, including but not limited to completion annual budget plan, recommendations and nominations, tiering, debarring, FMV, and contract execution
• Compliantly train speakers on approved promotional slide decks, and assist with completion of annual compliance training
• Plan and execute annual speaker training summit, and ensure speakers are updated on any content changes prior to program execution
• Attend all live HCP TLL region programming to observe, coach, and remediate the speaker where necessary to ensure compliant execution of content
• Assist with new content creation and existing content updates and annual renewals
• Manage monthly reporting on Speaker Program KPIs and field force performance
• Serve as the single point of contact for high volume speaker logistic / scheduling and working cross functionally to ensure appropriate communication
• Lead planning, execution and pull-through of GPO in-practice programs

About You

Basic Qualifications

• Bachelor's degree
• Oncology, Hematology, Rare Disease, or Immunology experience; existing Key Opinion Leader (KOL) relationships highly valued
• A minimum of five years of work experience in one or more of the following: field sales, product marketing, or medical / clinical experience in the same or related therapeutic area within the pharmaceutical / biotech industry
• Demonstrated leadership skills
• Ability to assemble and lead cross-functional teams toward a shared vision of success
• Ability to present ideas effectively to individuals or groups, targeting presentation to the needs of the audience
• Strong organizational skills
• Strong project management experience, including superior analytical and planning skills
• Ability to manage multiple projects simultaneously
• Ability to execute against strategic and tactical plans under tight timelines
• Ability to travel to meetings/trainings/programs as necessary
• Valid driver's license
• Must reside within the geographic area of the assigned territory, or within a reasonable distance as determined by leadership
• 60% - 80% travel likely; could be less based on geography

Preferred Qualifications

• Master's degree in related field
• Multiple myeloma experience
• Launch experience
• Marketing experience
• Infusion product experience a plus