Trade Marketing Manager

Job Summary

The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales-out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data-driven approach, synthesizing ROI, sell-out, market share, and budget variance insights to guide and refine strategic decisions.

Primary Duties and Responsibilities

• Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
• Collaborate with dealer partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
• Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
• Deploy the channel marketing & program budget to maximize ROI and drive sell-out growth.
• Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.
• Coordinate and participate in distributor trade shows and other marketing events organized by distributors.
• Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.
• Ensure that all marketing activities comply with regulatory and legal requirements.
• Conduct training sessions for both internal sales teams and dealer partners' sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.

Preferred Skills & Experience

• In-depth understanding of marketing principles, including digital marketing, branding, and sales enablement.
• Strong project management skills with a track record of successful marketing campaign execution.
• Analytical mindset with the ability to interpret and modify data in excel to make informed decisions.
• Strong commercial skills with a high sales orientation, resulting in the ability to present information clearly to various audiences.
• Proven track record with downstream marketing delivering sales growth.
• Familiar with continuous improvement tools such as Kaizen, Problem Solving, and others.
• Ability to manage ambiguity, solve complex operational problems, and implement sustainable solutions.
• Highly organized, detail-oriented, and capable of working independently to manage multiple priorities in a fast-paced environment.
• Ability to read, analyze and interpret market data to inform decisions.