Upstream Marketing Manager, Spine

Responsibilities Include

• Serve as a strategic commercial leader and subject matter expert in spine surgery and fixation technologies, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing for new product development projects, integrating customer, clinical, and market insights throughout development.
• Lead surgeon engagement through advisory boards, Voice of Customer programs, concept testing, and evaluation of future innovations.
• Turn customer needs, market trends, and unmet clinical needs into product requirements, business cases, and strategic growth opportunities.
• Help develop and maintain a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Work with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Track competitors, emerging technologies, procedural trends, and innovation opportunities to guide strategic decisions and portfolio prioritisation.
• Build alignment among cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful delivery of innovation initiatives.
• Provide commercial leadership across the innovation lifecycle, from concept generation and product development to launch planning and global commercialisation.
• Contribute to portfolio governance, investment prioritisation, and business planning.

Qualifications & Experience

• Bachelor's degree required; a postgraduate qualification or MBA in a related field is preferred.
• 5+ years of experience in marketing, product management, strategy, innovation, engineering, or a related discipline.
• Experience with medical devices, orthopaedics (spine), surgical technologies, spine fixation, or related healthcare technologies.
• Proven experience developing product strategies, innovation roadmaps, portfolios, and business cases to guide investment decisions.
• Demonstrated success leading complex, cross-functional initiatives from concept to commercialization and influencing stakeholders in a matrix organization.
• Strong strategic, analytical, and commercial judgment, with the ability to independently prioritize and deliver multiple high-impact initiatives.
• Experience shaping long-term strategy, turning insights into action plans, and achieving measurable business results.
• Excellent skills in communication, presentations, and stakeholder management.
• Must be able to work in cadaver labs and operating rooms.
• Preferred: Experience directing surgeon advisory boards, customer engagement programs, market development initiatives, and innovation governance processes.
• Preferred: Experience with thoracolumbar, cervical, and deformity applications; minimally invasive surgery; navigation; robotics; or enabling surgical technologies.
• Ability to travel up to 40% (both domestically and internationally).