US Commercial Marketing Manager
Baxter International Inc.
Summary
The Manager, US Commercial Specialty Marketing is responsible for leading downstream marketing strategies and commercial initiatives for the assigned product portfolio. Reporting to the Senior Director, US Commercial Marketing, this role drives product commercialization, market adoption, customer engagement, and sales enablement to support business growth and portfolio performance.
Job description
What you'll be doing:
- Serve as the US product management lead and subject matter expert for the Med-Surg, ICU, and Specialty portfolio.
- Lead new product launches by developing market strategies, KPIs, training plans, and commercialization initiatives.
- Develop and execute pricing, promotional, channel, partnership, and continuing education strategies.
- Create customer-focused sales and marketing tools that communicate portfolio value to healthcare stakeholders.
- Drive go-to-market strategy, product positioning, messaging, and target customer identification.
- Partner closely with sales teams to implement marketing plans, support pipeline growth, and achieve revenue/share goals.
- Gather and leverage market intelligence, customer feedback, industry trends, and competitive insights to influence product strategy and innovation.
- Collaborate with global marketing, medical affairs, and sales teams to support training, customer engagement, demos, RFPs, and key industry events.
What you'll bring:
- Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred.
- 6+ years of Product Management or Marketing experience, ideally within medical devices or capital equipment.
- Strong communication and presentation skills with the ability to influence diverse stakeholder groups.
- Proficiency in Microsoft Office, Salesforce, and ERP systems.
- Ability to interpret and apply technical information, including manuals, bulletins, and schematics.
- Data-driven mindset with experience analyzing market and business data to guide strategy.
- Strong understanding of marketing, branding, product development, and commercialization processes.
- Demonstrated ability to manage multiple priorities, lead through influence, solve complex problems, adapt to change, and travel up to 40%.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- Master’s degree preferred
- 6+ years of Product Management or Marketing experience
- Experience in medical devices or capital equipment preferred
- Strong communication and presentation skills
- Ability to influence diverse stakeholder groups
- Proficiency in Microsoft Office, Salesforce, and ERP systems
- Ability to interpret technical information
- Data-driven mindset
- Strong understanding of marketing, branding, product development, and commercialization processes
- Ability to manage multiple priorities
- Lead through influence
- Solve complex problems
- Adapt to change
- Travel up to 40%
Benefits
- Medical Insurance
- Dental Insurance
- Life Insurance
- Accident Insurance
- Short-Term Disability Insurance
- Long-Term Disability Insurance
- Business Travel Accident Insurance
- Employee Stock Purchase Plan
- 401(k) Retirement Savings Plan
- Company Matching Contributions
- Flexible Spending Accounts
- Educational Assistance
- Paid Holidays
- Paid Time Off
- Family and Medical Leave
- Paid Parental Leave
- Commuting Benefits
- Employee Discount Program
- Employee Assistance Program
- Childcare Benefits
Company overview
Baxter International Inc. is an American multinational healthcare company headquartered in Deerfield, Illinois, founded in 1931. As a leading global medical device manufacturer, Baxter specializes in developing and producing essential medical products for treating chronic and acute medical conditions. The company operates across three primary business segments: Medical Products and Therapies, Healthcare Systems and Technologies, and Pharmaceuticals. Baxter's extensive product portfolio includes intravenous (IV) solutions, infusion pumps, dialysis equipment for kidney disease treatment, surgical technologies, and hospital pharmaceuticals. With approximately 38,000 employees worldwide and annual revenues exceeding $10 billion, Baxter plays a critical role in global healthcare infrastructure. The company is particularly known for its leadership in IV fluid production, manufacturing approximately 60% of the intravenous fluids used in the United States. Baxter's innovations include pioneering developments in artificial kidney technology and advanced surgical products, serving healthcare providers across more than 100 countries. The company maintains a strong commitment to research and development, investing significantly in medical technology advancements that improve patient outcomes and healthcare delivery efficiency.