Vice President of Marketing

The Opportunity

AIRS Medical is seeking a bold, high-energy Vice President of U.S. Marketing to build a world-class marketing engine for AI that delivers meaningful clinical and economic value in medical imaging. Reporting directly to the Global Chief Commercial Officer, you will lead U.S. marketing strategy and execution, strengthen category leadership, and turn awareness into qualified pipeline, customer adoption, and durable revenue growth.

What You Will Own

• U.S. marketing strategy, positioning, brand presence, category creation, and integrated go-to-market execution.
• Qualified demand generation and marketing-influenced / marketing-sourced pipeline across enterprise, regional, commercial, and partner-led segments.
• Account-based marketing, digital demand, customer campaigns, events, executive programs, field marketing, and strategic partnerships.
• Product marketing and differentiated messaging across AIRS AI-powered imaging solutions, grounded in validated clinical evidence and customer economics.
• AI-first marketing operations: practical use of generative AI, automation, analytics, personalization, and experimentation.
• Marketing team design, recruitment, talent development, agency management, budgets, and operating discipline.
• Tight integration with Sales, Commercial Development, Channel, Product, Clinical, Customer Success, and global stakeholders.

Results You Will Deliver

• Accelerate U.S. growth by increasing qualified pipeline, target-account engagement, opportunity creation, and measurable contribution to bookings and recurring revenue.
• Create a clear, distinctive AIRS market position: clinically credible, economically compelling, and recognized for leadership in healthcare AI.
• Build repeatable, high-converting integrated campaigns with transparent funnel measurement, attribution, conversion, and marketing ROI.
• Equip sellers and partners with exceptional messaging, proof points, customer stories, and tools that improve discovery and deal progression.
• Develop a strong, accountable team and scalable marketing operating model ready for international adaptation.
• Make AIRS a destination for healthcare AI talent, customers, collaborators, and partners.

What You Will Do

• Develop an integrated U.S. marketing plan by segment, buyer persona, geography, product, and sales motion, tied directly to commercial priorities.
• Build an AI-enabled demand engine spanning account-based programs, content, search, paid/digital, email, social, lifecycle, events, and executive engagement.
• Create persuasive narratives and evidence-led campaigns around clinical quality, workflow, MRI capacity, patient access, and measurable customer ROI.
• Work with Product and Clinical leadership to translate technical advances into accurate, compelling value propositions and launch plans.
• Design coordinated field and channel marketing programs that help sellers and partners open doors, develop opportunities, and expand accounts.
• Implement clear lead definitions, service-level agreements, campaign attribution, funnel dashboards, budget allocation, and review rhythms with GTM Operations.
• Build and coach the U.S. team, develop future marketing leaders, and establish the processes and brand standards needed for future global scale.
• Apply AI responsibly to content workflows, insights, targeting, experimentation, and productivity, with appropriate human review and healthcare claim controls.

What You Bring

Required

• Demonstrated senior B2B marketing leadership experience building measurable demand and revenue impact in enterprise software, AI, healthcare technology, or related sectors.
• Proven strength in demand generation, product marketing, account-based marketing, digital marketing, and sales alignment.
• Hands-on fluency with modern AI tools and automation, including practical examples of applying them to marketing operations and outcomes.
• Experience recruiting, coaching, and developing high-performing marketing teams and managing budgets and outside partners.
• Executive-level communication, strong business judgment, and ability to measure performance from investment through pipeline and revenue.

Preferred

• Healthcare AI, medical imaging, radiology, medtech, or clinical SaaS experience; familiarity with hospital and imaging-center buying dynamics.
• Experience taking an innovative technology from early adoption into scaled, category-leading growth.
• Exposure to international marketing, global product launches, partner ecosystems, or multi-market operations.

The Path to Global CMO

This role begins with ownership of U.S. marketing performance and the mandate to build a model capable of global scale. As AIRS expands, the successful executive may take on global brand, product marketing, demand generation, field and channel marketing, marketing operations, and leadership of regional teams, with the potential to progress to Global Chief Marketing Officer.