ViiV Healthcare (GSK) Implementation Marketing Manager
GSK
Summary
The Implementation Marketing Manager is responsible for leading the development and execution of key field facing materials to educate customers about implementing our ViiV Injectable products. Additionally develop marketing materials for ViiVConnect hub services aligning marketing messages and materials with the objectives. This position requires close collaboration with the Brand Teams, cross functional communication and alignment, including collaboration with field leadership and internal partners across the ViiV portfolio.
Job description
Responsibilities
- Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider/patient experience and implementation marketing strategy
- Develop implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness/education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience
- Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan
- Project manage activities including progress meetings, reports, steering groups, and workstreams
- Support the organization and management of projects that enter the copy approval process, including the prioritization of projects and project schedules across teams, working closely with agency partners, promotions management, and ViiV internal stakeholders
- Ensure progress and impact achieved are measured and communicated
- Manage marketing materials including internal and external communications
- Collaborate with the training team and educate field teams on materials and programs developed
- Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks, with appropriate documentation
- Understanding of ViiVConnect hub partners and vendors
Basic Qualifications
- Bachelor's degree & 6+ years of pharma commercial experience
- Experience working with a specialty product
- Project management skills and experience
- Marketing experience including the copy approval process or MLR
- Digital Marketing experience
Preferred Qualifications
- Experience in market access, reimbursement and financial programs as they pertain to acquisition of a specialty product
- Sales experience
- The ability to work effectively within a complex matrix organization
- Knowledge of creative development, copy approval, and production processes
- Website Development experience
- Strong communication, presentation, and organizational skills
Requirements
- Bachelor's degree
- 6+ years of pharma commercial experience
- Experience working with a specialty product
- Project management skills and experience
- Marketing experience including the copy approval process or MLR
- Digital Marketing experience
Benefits
- Health Insurance
- Employee Benefits
- Hybrid Working Model
- Domestic Relocation Package
Company overview
GSK plc (formerly GlaxoSmithKline) is a British multinational pharmaceutical and biotechnology company headquartered in London, England. Founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham, GSK has grown to become one of the world's leading healthcare companies with operations in over 150 countries. The company specializes in researching, developing, and manufacturing prescription medicines, vaccines, and consumer healthcare products. GSK's therapeutic areas include respiratory diseases, HIV/AIDS, oncology, immunology, and infectious diseases. The company is particularly renowned for its vaccine portfolio and has been at the forefront of developing treatments for major global health challenges. With approximately 70,000 employees worldwide, GSK maintains a strong commitment to scientific innovation and has a significant presence in key markets including the United States, Europe, and emerging economies. The company's mission is to unite science, technology, and talent to get ahead of disease together, aiming to positively impact the health of 2.5 billion people by the end of the decade.