ViiV Healthcare (GSK) Implementation Marketing Manager
ViiV Healthcare
Summary
The Implementation Marketing Manager is responsible for leading the development and execution of key field facing materials to educate customers about implementing our ViiV Injectable products. Additionally develop marketing materials for ViiVConnect hub services aligning marketing messages and materials with the objectives. This position requires close collaboration with the Brand Teams, cross functional communication and alignment, including collaboration with field leadership and internal partners across the ViiV portfolio.
Job description
Responsibilities
- Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider /patient experience and implementation marketing strategy
- Develop of implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness / education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience.
- Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan
- Project manage activities including progress meetings, reports, steering groups, and workstreams
- Support the organization and management of projects that enter the copy approval process, including the prioritization of projects and project schedules across teams, working closely with agency partners, promotions management, and ViiV internal stakeholders
- Ensure progress and impact achieved are measured and communicated
- Manage marketing materials including internal and external communications
- Collaborate with the training team and educate field teams on materials and programs developed
- Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks, with appropriate documentation
- Understanding of ViiVConnect hub partners and vendors
Basic Qualifications
- Bachelor’s degree & 6+ years of pharma commercial experience
- Experience working with a specialty product
- Project management skills and experience
- Marketing experience including the copy approval process or MLR
- Digital Marketing experience
Preferred Qualifications
- Experience in market access, reimbursement and financial programs they pertain to acquisition of a specialty product
- Sales experience
- The ability to work effectively within a complex matrix organization
- Knowledge of creative development, copy approval, and production processes
- Website Development experience
- Strong communication, presentation, and organizational skills
Requirements
- Bachelor’s degree
- 6+ years of pharma commercial experience
- Experience working with a specialty product
- Project management skills and experience
- Marketing experience including the copy approval process or MLR
- Digital Marketing experience
Benefits
- Hybrid working model
- Domestic relocation package
- Comprehensive benefits program
Company overview
ViiV Healthcare is a British multinational pharmaceutical company exclusively dedicated to the research, development, and commercialization of medicines for the treatment and prevention of HIV/AIDS. Established in 2009 as a joint venture between GSK and Pfizer, with Shionogi joining in 2012, ViiV Healthcare represents a unique collaboration in the pharmaceutical industry with ownership distributed among GSK (76.5%), Pfizer (13.5%), and Shionogi (10%). As the only global pharmaceutical company 100% focused on HIV, ViiV Healthcare has developed a comprehensive portfolio of antiretroviral therapies including nucleoside reverse transcriptase inhibitors, integrase strand transfer inhibitors, protease inhibitors, and innovative fixed-dose combinations. The company holds approximately 32% of the global HIV therapy market, making it the second-largest player in this specialized sector. With over 1,100 employees worldwide and headquarters in London, ViiV Healthcare operates across multiple continents, maintaining a strong commitment to community engagement, treatment access programs, and partnerships with HIV-affected communities to advance its mission of ending the HIV epidemic.