Vision Area Sales Manager - Dallas/Fort Worth
Lumenis
Summary
As an Area Sales Manager (ASM), you will own and grow a high-impact territory by driving capital equipment sales, expanding existing customer relationships, and developing new business across the Aesthetics market.
Job description
The ASM Opportunity
As an Area Sales Manager (ASM), you will own and grow a high-impact territory by driving capital equipment sales, expanding existing customer relationships, and developing new business across the Aesthetics market.
This is a high-performance, hunter-focused sales role requiring strong pipeline development, demand creation, and the ability to navigate and close complex sales cycles. You will partner with physicians, practice owners, and clinical teams to position Lumenis solutions as strategic investments that enhance practice growth and patient outcomes.
This position requires approximately 50% travel within the assigned territory and occasional domestic travel for meetings, training, and industry events.
What You Will Do as an Area Sales Manager (ASM)
Drive Growth: Build and execute a strategic territory plan to drive revenue growth and market expansion by prospecting, developing, and closing new business while expanding existing accounts and uncovering opportunities across practices and med spas.
Own the Sales Process: Manage complex capital equipment sales cycles from prospecting through close, while maintaining accurate forecasting and pipeline management in Salesforce and partnering with regional leadership to execute territory growth strategies and performance.
Build Customer Partnerships & Stay Connected: Develop trusted relationships with physicians and key decision-makers, deliver consultative presentations and demos, collaborate cross-functionally to ensure customer success, and represent Lumenis at training, events, and territory travel to drive business growth.
What Makes You Successful Here
Competitive, results-driven, and self-motivated professional who thrives on prospecting, creating opportunities, and high field activity, with resilience in handling challenges and rejection, strong executive-level presentation skills, accountability, and a passion for growth, performance, and winning.
Requirements
- Bachelor's degree or equivalent experience preferred
- 4+ years of successful outside B2B sales or capital medical device sales experience
- Proven track record of consistently achieving or exceeding quota
- Strong consultative selling and relationship-building skills
- Experience managing long, complex sales cycles involving multiple decision-makers
- High personal accountability, urgency, follow-through
- Strong pipeline and territory management capabilities
- Experience with Salesforce or CRM systems preferred
- Valid driver's license required
Benefits
- Uncapped commissions
- Home office allowance
- Monthly car allowance
- Travel expense support
- Unlimited PTO
- 401(k) with company match
- Medical, Dental & Vision
- Life/AD&D/LTD insurance
Company overview
Lumenis is a global leader in the medical device industry, specializing in the development and manufacturing of minimally-invasive clinical solutions for the surgical, ophthalmology, and aesthetic markets. Founded in 1991 and headquartered in Yokneam, Israel, the company has established itself as a pioneer in energy-based technologies, particularly in laser, light, and radiofrequency systems. Lumenis's product portfolio includes advanced platforms for vision correction, cataract surgery, glaucoma treatment, and various aesthetic procedures. The company's innovative technologies have revolutionized numerous medical fields, offering physicians precise, effective, and safe treatment options. With a strong global presence and extensive clinical research supporting its technologies, Lumenis continues to drive innovation in medical aesthetics and surgical solutions, maintaining its position as a trusted partner for healthcare professionals worldwide.