VP, Marketing

Position Overview

Young Innovations is looking for a Vice President, Marketing to lead marketing across our full brand portfolio. The ideal candidate is a strategic, data-driven marketing leader who can drive profitable growth and brand loyalty, and lead a high-performance team.

What You'll Do

Marketing Strategy & Go-to-Market Execution

• Develop and execute Young Innovations' marketing strategy across all channels and brands, with an emphasis on new customer acquisition, customer loyalty/expansion, and lead generation through high data utilization.
• Drive profitable sales growth, above-market performance, and exceptional customer experience across all products.
• Partner with Sales leadership to develop and implement value-driving go-to-market strategies that place the Young brand at the forefront of customers' purchasing decisions and create clear, ongoing competitive advantages.
• Lead development and execution of cross-channel campaigns to launch new products and brands.
• Provide strategic vision and direction to marketing teams, instilling a proactive mindset that anticipates the company's future needs and challenges.
• Optimize and provide strategic direction to the Clinical Education team, ensuring activities are focused on the right opportunities and aligned with data strategy and the sales team to maximize sales opportunities.
• Develop and execute best-in-class continuing education programs that drive business results.
• Lead the ongoing assessment of the marketing structure to ensure it scales to meet future demand and resources are deployed to the highest-return work; execute structural changes as necessary.
• Stay abreast of industry, market, and competitive landscape changes that may impact the business, and develop plans to capitalize on emerging opportunities.

Digital & Data-Driven Marketing

• Develop a digital customer loyalty strategy that drives differentiation, value, and a greater sense of brand loyalty in the marketplace.
• Drive digital content strategy across the business to effectively identify and nurture leads via Young Innovations' marketing automation platform (HubSpot).
• Lead a data-driven digital marketing strategy, including budgets, platforms (e.g., mobile, online ordering), campaigns, KPIs, timelines, and reporting to support the overall brand strategy and optimize business results.
• Partner with the data team to leverage customer and data insights, ideating and testing new marketing initiatives that drive incremental profitable revenue through the sales team, mobile, and online channels.
• Drive continuous improvement through new and creative ideas; develop a robust test-and-learn plan.
• Identify and leverage digital enhancements to drive and capitalize on customer demand.

Team Leadership

• Collaborate with executive leadership peers in a cross-functional, matrixed environment to identify and execute solutions to complex business problems.
• Motivate and lead a high-performance team; attract, develop, and retain top talent, and provide coaching and mentorship to direct reports and throughout the organization.
• Act as a strategic business partner to the CCO and management team in the effective, profitable execution of the company's short- and long-range strategic objectives, ensuring alignment with rapid organic and inorganic growth.
• Own departmental operating plans and budgets, and demonstrate behaviors consistent with corporate values at all times.

Qualifications

• Bachelor's degree in Business, Sales, Marketing, or a related field required; Master's degree a plus.
• 10+ years of professional experience leading marketing teams and driving profitable performance in a fast-paced, growth-oriented environment, including 5-8 years in a senior management/leadership capacity.
• Experience in dental, medical device, or similar industries, and familiarity with other selling channels (e.g., distributor, OEM), a plus.
• Expansive knowledge of marketing strategies, techniques, and go-to-market approaches, with the ability to identify and implement the right path for maximum revenue potential.
• Strong analytical, financial, and business acumen, with the ability to link initiatives to bottom-line results and report succinctly on key metrics to internal and external stakeholders.
• Demonstrated success as a people leader, with the ability to set and gain buy-in for strategic direction and to attract, hire, retain, and develop key talent.
• Superior written and verbal communication skills across all levels of the organization.
• Demonstrated proficiency in verbal and written communication in English, with the ability to convey information clearly, accurately, and professionally across all levels of the organization.
• CRM and marketing automation platforms (e.g., HubSpot) and the MS Office suite.
• Ability to travel 30%+, including internationally.