VP of Global Marketing

Key Responsibilities

• Develop and execute a global marketing strategy aligned with Accuray's commercial objectives, revenue targets, and long-term growth plans.
• Partner with regional sales leaders to drive demand generation, pipeline creation, customer acquisition, and account expansion strategies.
• Establish marketing initiatives that directly support order growth, market share gains, installed base expansion, and customer retention.
• Drive alignment between marketing investments and commercial priorities to maximize return on investment.
• Lead the development and execution of Accuray's global brand strategy and value proposition.
• Ensure consistent and differentiated positioning of Accuray's products, services, and solutions across all markets.
• Strengthen corporate messaging and thought leadership to reinforce Accuray's leadership position in radiation oncology.
• Oversee global digital, content, social media, public relations, and communication strategies.
• Create and optimize multi-channel demand generation programs.
• Develop customer journey strategies that improve engagement throughout the buying lifecycle.
• Leverage data, analytics, and market insights to improve marketing effectiveness and customer conversion.
• Partner with Product Strategy and Product Management teams to successfully launch new technologies, upgrades, software solutions, and service offerings.
• Drive commercialization strategies that accelerate product adoption and maximize lifecycle value.
• Lead competitive intelligence initiatives and market analysis to identify emerging opportunities and threats.
• Establish sales enablement programs that increase commercial effectiveness and win rates.
• Ensure sales teams are equipped with the messaging, tools, training, and customer insights necessary to succeed.
• Drive commercial readiness for new product introductions and strategic initiatives.
• Collaborate closely with Commercial Operations to leverage data and analytics in support of field execution.
• Create a performance-driven marketing organization with clearly defined metrics, dashboards, and accountability.
• Measure and optimize marketing contributions to pipeline generation, revenue growth, customer engagement, and market expansion.
• Manage global marketing budgets and resources to maximize impact and efficiency.
• Implement marketing technologies and digital platforms that enhance scalability and effectiveness.
• Lead and develop a global team spanning North America, EIMEA, APAC, and Japan.
• Build a high-performance culture centered on collaboration, execution, innovation, and customer focus.
• Provide coaching, mentorship, and succession planning for marketing leaders and emerging talent.
• Foster strong cross-functional relationships to ensure organizational alignment and execution excellence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Healthcare Administration, or related field required.
• MBA or advanced degree preferred.
• Minimum 12 years of progressive marketing leadership experience.
• Minimum 7 years leading global or regional marketing organizations within medical devices, healthcare technology, life sciences, or related regulated industries.
• Proven track record of driving revenue growth, market share gains, and commercial success through integrated marketing strategies.
• Experience supporting high-value capital equipment sales and complex customer buying processes preferred.
• Demonstrated success managing global teams across multiple regions and cultures.
• Deep expertise in product marketing, demand generation, commercialization, branding, digital marketing, and commercial enablement.
• Strong understanding of healthcare markets, reimbursement dynamics, customer buying behaviors, and competitive landscapes.
• Ability to translate business objectives into measurable marketing outcomes.
• Exceptional strategic thinking, executive presence, and communication skills.
• Strong analytical and financial acumen with experience managing budgets and marketing ROI.
• Proven ability to build strong cross-functional relationships and influence executive stakeholders.
• Experience leading organizational transformation and driving change in complex global environments.
• Customer-focused mindset with a passion for improving customer experiences and market engagement.
• Experience within radiation oncology, oncology, medical imaging, surgical technologies, or other complex healthcare technology markets.
• Familiarity with both direct and distributor-based commercial models.
• Experience integrating global and regional marketing strategies across mature and developing markets.
• Demonstrated ability to build marketing organizations that serve as strategic growth drivers for commercial teams.
• Ability to travel globally, including customer visits, industry conferences, sales meetings, and internal leadership events as business needs require.

To qualify for this position, candidates must be able to furnish proof that they are authorized to work in the country they are applying on a permanent basis without sponsorship.