VP, Strategy and Creative Solutions ImpactX

Position Overview

The VP, Strategy and Creative Solutions leads IMPACT's strategic vision and Creative Strategy pillar across experiential, amplified out-of-home, print, studio, and integrated production. This senior leader translates business challenges, audience insights, and cultural opportunities into distinctive ideas that drive measurable client outcomes and business growth.

The role oversees the Director of Creative Strategy and broader Strategy team, owning original creative ideation, strategic direction, and pitch quality. This includes quick-turn concepts and preliminary write-ups as well as comprehensive, insight-led pitches. Every opportunity requiring original creative thinking has clear ownership within Strategy, with research and process scaled to the brief.

Working with IMPACT leadership, account teams, and production leads, this person prioritizes opportunities, builds senior relationships, and ensures ideas are compelling, feasible, and commercially sound. They combine hands-on creative development with the leadership needed to grow the team's capabilities and capacity.

Key Responsibilities

• Set IMPACT's strategic and creative direction across experiential, amplified OOH, print, studio, and integrated production. Establish clear standards for originality, relevance, strategic thinking, and the quality of client recommendations.
• Lead and mentor the Director of Creative Strategy and broader team. Set priorities, allocate resources across briefs, pitches, and proactive initiatives, and establish performance expectations, development goals, and accountability for quality and efficiency.
• Partner with the VP of IMPACT X on intake and opportunity qualification, considering complexity, business potential, timing, and capacity. Determine whether the response calls for existing capabilities and case studies, quick-turn concepts, or a comprehensive strategic pitch.
• Translate client challenges into actionable briefs with clear audience opportunities, objectives, and desired outcomes. Apply the level of research and strategic development each brief requires without overcomplicating straightforward creative requests.
• Own original ideation and concept development across IMPACT's offerings, including requests that do not require formal research. Lead brainstorms, challenge conventional approaches, and guide the team toward distinctive, culturally relevant ideas grounded in brand objectives.
• Own the strategic narrative, storytelling, and overall quality of key pitches. Guide the Director of Creative Strategy in connecting insights, concepts, production approaches, and client objectives into persuasive presentations; contribute directly to development and delivery.
• Build senior client and agency relationships through discovery conversations, presentations, and proactive recommendations. Help shape opportunities before formal briefs and partner with leadership and account teams on new business and organic growth.
• Work with pillar leaders to combine experiential, amplified OOH, print, and studio capabilities into stronger solutions. Identify new offerings and untapped revenue opportunities that expand client relationships and IMPACT's role in their business.
• Partner with production leadership to ensure ideas are achievable, commercially sound, and scalable across budgets and markets. Determine with IMPACT X leadership when early feasibility exploration and vendor collaboration are needed and incorporate practical environmental considerations into recommendations.
• Guide audience research, cultural and competitive intelligence, and exploration of emerging technologies to inform ideas where useful. Define program objectives and KPIs with account and production teams, evaluate effectiveness, and apply learnings to future work.
• Build scalable briefing, ideation, pitch, and review practices that improve consistency and speed. Develop reusable frameworks, case studies, and presentation resources while balancing creative ambition with timelines and team capacity.
• Represent IMPACT's strategic point of view through thought leadership, workshops, capabilities presentations, industry discussions, and partner relationships. Collaborate with U.S. and UK leadership as opportunities arise to share insights, align standards, and support global growth.

Experience and Qualifications

• 10+ years in brand, creative, experiential, or integrated marketing strategy, including team leadership and complex client engagements.
• Proven success turning business challenges, audience insights, and trends into original concepts, creative platforms, successful pitches, and measurable outcomes.
• Strong experience in experiential marketing, amplified OOH, branded experiences, and integrated campaigns; global or multimarket experience preferred.
• Demonstrated ability to mentor creative strategy talent, set standards, and build strategic capabilities and workflows within a growing organization.
• Strong understanding of production, technical feasibility, vendor collaboration, and budgeting, with sound commercial judgment.
• Experience prioritizing a high volume of opportunities, planning resources, and leading cross-functional pitch development.
• Exceptional storytelling, presentation, and facilitation skills, with the confidence to influence senior client and agency stakeholders.
• Collaborative, curious, decisive, and adaptable, with the ability to balance strategic leadership, hands-on creative development, and practical execution across brands, budgets, and markets.

Ideal Candidate Profile

A strategic and creative leader who brings fresh thinking and knows how to turn ambitious ideas into achievable, commercially successful experiences. They recognize when a brief needs deep strategic exploration and when a strong original idea is enough. They develop the team's judgment and confidence while remaining an active contributor to concepts, pitches, and client conversations.